Director of Sales - Hotel

Position Summary

The Sales Director is responsible for driving revenue through proactive sales efforts, developing strong client relationships, and securing group, corporate, and transient business. This role focuses on maximizing occupancy, room revenue, and event bookings while representing the hotel professionally in the local market.

Key Responsibilities

• Develop and execute sales strategies to increase room nights, group bookings, and overall  revenue

• Identify, solicit, and maintain relationships with corporate accounts, travel partners, event planners, and local businesses

• Generate new business through prospecting, networking, cold calls, and site visits

• Manage and respond to RFPs, negotiate contracts, and close sales agreements

• Coordinate with operations, front desk, and events teams to ensure smooth execution of group stays and events

• Conduct property tours and client presentations

• Monitor market trends, competitor activity, and pricing strategies

• Maintain accurate records of sales activities, forecasts, and client communications in the CRM system

• Attend networking events, trade shows, and industry meetings as needed

• Meet or exceed established sales and revenue goals

Qualifications

• Bachelor’s degree in Hospitality, Business, Marketing, or related field preferred

• 2+ years of sales, hospitality sales, or related experience preferred

• Strong understanding of hotel operations, revenue management, and market segmentation

• Excellent communication, negotiation, and relationship-building skills

• Self-motivated, goal-oriented, and results-driven

• Ability to manage multiple accounts and priorities in a fast-paced environment

• Proficient in Microsoft Office and CRM systems (Delphi, Salesforce, or similar preferred)

Skills & Competencies

• Strong sales and closing skills

• Customer-focused mindset

• Strategic thinking and problem-solving

• Time management and organization

• Professional presentation and interpersonal skills

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