Sr Events Manager

Robert Half Marketing and Creative has a client looking for an accomplished Sr Events Manager to shape and deliver standout live experiences for a brand operating in the fitness, wellness, or active lifestyle space. This Long-term Contract opportunity is ideal for someone who can set event direction, manage complex planning details, and lead flawless execution for large public-facing programs. The role will oversee the full event journey, from concept development and partner coordination through onsite delivery and post-event analysis, with a focus on memorable attendee experiences and measurable business impact. 3 days a week in office required,

Responsibilities:

• Create event strategies that support brand visibility, audience engagement, and broader commercial goals.

• Direct the planning and execution of major live experiences such as expos, festivals, conferences, competitions, and local community events.

• Coordinate operational elements including venue selection, permitting, production schedules, staffing plans, transportation, registration flow, security, and onsite logistics.

• Lead the selection, negotiation, and oversight of external partners across areas such as production, fabrication, audiovisual services, catering, and event staffing.

• Design immersive brand and sponsor activations that strengthen attendee interaction and elevate the overall event experience.

• Work closely with marketing, sales, partnerships, creative, and operations stakeholders to ensure events are aligned and fully integrated.

• Manage event financials by building budgets, tracking forecasts, and completing post-event reconciliation and reporting.

• Define performance measures for each event and assess outcomes through attendance, engagement, sponsor results, and overall program success.

• Prepare contingency plans and resolve real-time challenges during live events to maintain a high standard of execution.

• Guide internal team members, agency partners, and onsite staff to ensure clear accountability and strong performance throughout each event cycle.

• At least 7 years of progressively responsible event management experience, ideally within fitness, wellness, sports, or consumer lifestyle environments.
• Demonstrated success leading large-scale events with attendance reaching as high as 200,000 participants.
• Strong capability to balance strategic event planning with hands-on operational execution.
• Deep understanding of event logistics, large-scale production, and complex onsite operations.
• Proven experience managing vendor relationships, negotiating contracts, and overseeing external partners effectively.
• Background in developing experiential marketing initiatives that build brand awareness and audience engagement.
• Solid financial management skills, including budget ownership, forecasting, and reconciliation.
• Willingness to travel and work extended hours when event schedules require it.