Direct Mail Manager - Now Hiring

Rare Collectibles TV is a leader in the numismatic space, offering rare silver and gold coins with rich historical significance and compelling stories. Our customers aren’t just buying products; they’re passionate collectors acquiring meaningful pieces of history. We are seeking a highly analytical and execution-focused Direct Mail Manager to lead and scale our direct mail marketing efforts. This role sits at the intersection of strategy, operations, and performance marketing, owning the end-to-end lifecycle of direct mail campaigns while driving measurable growth. You will oversee and elevate our existing direct mail operations while building a more sophisticated, data-driven program that connects collectors to the history, rarity, and significance behind each offering.

Responsibilities 

Strategic Leadership & Growth

• Own the vision and growth strategy for all direct mail campaigns 
• Develop and manage a comprehensive annual direct mail calendar 
• Identify opportunities to expand into new customer segments and acquisition channels 
• Build highly targeted campaigns based on customer behavior, purchase history, and collector interests 
• Continuously test and optimize offers, creative, and audience targeting 

Campaign Ownership (End-to-End)

• Plan, launch, and manage direct mail campaigns from concept through execution and reporting 
• Select campaign themes, products, and narratives that resonate with collectors 
• Ensure campaigns highlight the historical significance, rarity, and story behind each coin 

Data Analysis & Performance Optimization

• Analyze campaign performance and customer list effectiveness 
• Run and interpret reports to drive decision-making and improve ROI 
• Maintain accuracy of campaign and customer data within internal systems 
• Generate insights to refine targeting and increase customer engagement and lifetime value 

Cross-Functional Coordination

• Collaborate with the graphic design team to develop compelling creative and refine product imagery 
• Work closely with internal teams to ensure seamless campaign execution 
• Partner with call center and customer service teams to align on campaign messaging and customer experience 
• Oversee coordination efforts and ensure all stakeholders are aligned throughout the campaign lifecycle 

Operational Execution

• Create and manage SKUs for direct mail products and campaigns 
• Enter and maintain campaign data within internal databases 
• Ensure accuracy and consistency across systems and reporting 
• Manage timelines across multiple concurrent campaigns 

Revenue Optimization

• Develop and implement upsell and cross-sell strategies 
• Identify high-performing offers and scale them 
• Refine messaging to better communicate collectible appeal, rarity, and historical importance 

AI & Marketing Innovation

• Leverage AI tools and automation platforms to scale direct mail campaign creation, including dynamic and personalized postcard generation 
• Integrate direct mail with email and SMS campaigns to create cohesive, multi-channel customer journeys 
• Identify opportunities to automate segmentation, creative variations, and campaign deployment 
• Test and implement emerging technologies to improve efficiency, personalization, and campaign performance 
• Align messaging and timing across all customer touchpoints 

• 5-7+ years of experience in direct mail, performance marketing, or lifecycle marketing 
• Strong analytical skills with experience in campaign reporting and optimization 
• Experience with customer segmentation and targeted marketing strategies 
• Ability to manage complex, cross-functional projects 
• Detail-oriented with strong organizational and database management skills 
• Experience collaborating with creative teams 
• Familiarity with marketing automation and/or AI tools is a strong plus 
• Interest in history, collectibles, or numismatics is a strong plus 

Compensation details: 85000-95000 Yearly Salary

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