Marketing Content Writer / SEO Copywriter

• Write and edit short-form and long-form copy for digital, print, promotional, educational, and brand content.
• Develop copy for product pages, category pages, landing pages, email campaigns, SMS campaigns, catalogs, social media, video scripts, blogs, guides, signage, and other marketing materials.
• Create content that supports Famous Cigars, Cigar Advisor, Cigar Auctioneer, Cigar Monster, Monster Deals, Cigars for Beginners, Cigar Works, Leaf Restaurant & Cigar Bar, and related Famous channels.
• Write customer-focused copy that supports product storytelling, promotions, customer education, brand messaging, and sales goals.

• Apply working knowledge of SEO writing and on-page optimization, including keyword usage, search intent, headings, metadata, internal linking, and customer-friendly copy structure.
• Write and revise website, product, category, landing page, blog, and guide content to support keyword ranking and organic search visibility.
• Balance SEO needs with readability, brand voice, customer engagement, and compliance requirements.
• Partner with Development, Marketing, Merchandising, and Content stakeholders to identify content opportunities, keyword gaps, and copy improvements.

• Support product launches, vendor promotions, seasonal campaigns, proprietary brand messaging, customer education, and customer acquisition/retention efforts.
• Write content for online and offline channels, including e-commerce, email, SMS, catalog, print, social media, video, retail, restaurant, and promotional campaigns.
• Adapt tone and messaging based on the audience, channel, product, offer, campaign, and business goal.
• Help ensure messaging is consistent across Famous Cigars and related platforms.

• Review copy for grammar, clarity, tone, accuracy, offer details, pricing, dates, links, calls to action, and required disclaimers.
• Maintain strong attention to detail and help catch errors before content is published or launched.
• Follow brand voice standards, copy guidelines, campaign direction, and required approval processes.
• Flag unclear direction, missing information, inconsistent messaging, or potential compliance concerns when needed.

• Partner with the Head of Content, Social Media, Design, Email/CRM, Development, Merchandising, Retail, Restaurant, and other teams to develop accurate and effective content.
• Gather and confirm project details before writing, including audience, offer, product information, SKU priorities, timing, disclaimers, and calls to action.
• Manage assigned copy and content requests through Jira or other project management tools.
• Use proofing tools such as Ziflow, Jira, or similar systems to review, revise, and finalize content.
• Balance multiple projects and deadlines in a fast-paced marketing environment.
• Use generative AI tools appropriately for brainstorming or efficiency when approved, while ensuring all final copy is accurate, original, and reviewed by a person.

• Bachelor's degree in Marketing, Communications, Journalism, English, Creative Writing, or a related field is preferred.
• Three or more years of copywriting, content writing, marketing writing, or editorial experience preferred.
• Experience writing for e-commerce, retail, consumer products, lifestyle brands, or direct-to-consumer marketing preferred.
• Working knowledge of SEO writing and on-page optimization required.
• Portfolio or writing samples required.
• Knowledge of premium cigars, cigar culture, or lifestyle marketing is a major plus, but not required.

• Copywriting and content writing
• SEO copywriting and on-page optimization
• Keyword integration and search intent
• Product copy, promotional copy, and brand messaging
• Website, email, SMS, catalog, social media, and blog writing
• Editing, proofreading, and quality control
• Ability to write for both online and offline marketing channels
• Strong attention to detail
• Ability to manage multiple deadlines
• Strong communication and collaboration skills
• Familiarity with Jira, Ziflow, Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools is a plus
• Proficiency with Microsoft Office, Outlook, Word, Excel, and PowerPoint

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