Social Media Manager

Overview

* Social Media Manager (On-Camera & Strategy)

*Must have a portfolio to be considered*

The Role

We need a Social Media Manager who oversees all aspects of the company's social media strategy while taking an active role in content creation. This leadership position ensures the smooth operation of the social media team, manages employees, and coordinates with higher management. As one of the main content creators, the Social Media Manager will be featured in videos and become one of the key faces of the brand's social presence.

Why This Hire Matters

Social is one of the highest-leverage surfaces. We are looking for a leader who can drive consistent growth in engagement, audience size, and brand presence - with a strong focus on achieving and exceeding growth targets. The Social Media Manager plays a critical role in content ideation, creation, and scheduling, ensuring alignment with overall marketing goals.

What You'll Own

Key Responsibilities

Content Creation & Strategy

• Oversee and manage a small social media team for cohesive and consistent content across TikTok, Instagram, Twitter, and YouTube
• Create engaging, UGC-style social media content that aligns with the company's voice, including featuring yourself in videos for TikTok, Instagram, and other platforms
• Drive growth in engagement, audience size, and brand presence
• Develop brand awareness and execute social strategy
• Monitor trending topics and viral content
• Quickly create and engage with content around trending topics and viral moments
• Manage a consistent social content calendar
• Oversee copy for all social channels (TikTok, Instagram, Twitter)
• Utilize tools like CapCut and Canva for content creation

Community Management & Engagement

• Monitor social metrics and prepare performance reports
• Lead, motivate, and inspire the social team for high-quality, creative output

Influencer Management

• Manage relationships with photographers, videographers, creators, influencers, agencies, vendors, and cross-functional partners to ensure successful execution of productions and activations
• Lead influencer participation and content execution, including talent coordination, deliverables management, approvals, and event logistics

Social Productions, Activations & Events

• Lead the planning, development, and execution of social media productions, campaign content shoots, lifestyle productions, and brand activations that support business and marketing objectives
• Own social strategy and content planning for influencer events, experiential activations, pop-ups, and branded experiences to maximize reach, engagement, and brand awareness
• Direct on-site social coverage during events, overseeing real-time content creation, live social storytelling, creator coordination, and audience engagement
• Develop and oversee production timelines, run-of-show documents, shot lists, content capture plans, and event deliverables to ensure projects are executed on schedule and within scope
• Identify and capitalize on real-time social trends, creator content opportunities, and viral moments to amplify campaign performance and audience engagement
• Partner with Brand, Creative, PR, and Marketing teams to ensure all event and activation content aligns with brand standards, campaign objectives, and business goals
• Manage budgets, production resources, and vendor relationships as needed to support efficient and impactful event execution

Analytics & Performance Optimization

• Monitor social metrics and prepare performance reports
• Analyze activation and event performance, providing insights and recommendations to optimize future social productions, influencer programs, and experiential campaigns

Collaboration

• Partner with Brand, Creative, PR, and Marketing teams to maintain cohesive messaging and campaign execution
• Contribute ideas for influencer campaigns, partnerships, activations, and brand moments across departments

About Social

This section matters as much as your experience. We're hiring for a mindset.

• You understand what the organization stands for & believe in the brand.
• You read & understand culture in real time.
• You measure and test what you make.
• You use AI in your everyday workflow.
• You think in hooks.

Qualifications

Required

• 2+ years of management experience
• In-depth knowledge of current social media platforms and trends
• 3-5 years of experience in social media
• 1-3 years of experience in creative content
• Experience working with UGC creators and influencers
• Prefer a bachelor's degree in Marketing, Communications, or a related field

Preferred

• Experience managing social media for lifestyle, entertainment, luxury, or consumer brands
• Familiarity with influencer marketing platforms, creator partnerships, and experiential campaigns
• Basic understanding of paid social campaigns, boosting strategies, and performance metrics

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