Brand Marketing Manager, Interface
| Estimated Pay info | Based on similar jobs in your market$69 per hour |
|---|---|
| Hours | Full-time, Part-time |
| Location | Atlanta, Georgia |
About this job
Interface is a global flooring and sustainability leader dedicated to rethinking how spaces work for people and the planet. Our portfolio includes Interface carpet tile and LVT, nora rubber flooring, and FLOR premium area rugs. Across every brand, we innovate in a way that combines design, performance, and sustainability-without compromise.
Trusted by architects, designers, and building professionals worldwide, we help bring bold visions to life with solutions that deliver real, measurable impact. Building on more than 30 years of sustainability progress and industryfirst innovation, we remain 'all in' on our goal of becoming carbon negative by 2040, without the use of offsets.
The Brand Marketing Manager, Interface plays a critical role in shaping how the Interface brand comes to life across multiple product categories in the market. This role owns the strategy and execution for highimpact brand initiatives and ongoing gotomarket efforts such as product launches and some strategic projects, translating overarching brand strategy into thoughtful, effective programs that drive relevance, clarity, and momentum across the business.
Working in close partnership with the Director of Brand Marketing, the Brand Marketing Manager contributes to brand planning, helps shape priorities, and leads the development and delivery of integrated marketing and commercialization plans. This role is both strategic and executionfocused, balancing bigpicture thinking with strong operational rigor to ensure the Interface brand shows up consistently and effectively across channels, regions, and customer touchpoints.
Education Requirements:
Bachelor's Degree in Marketing or a related field. Master's preferred
Skills & Experience Requirements:
8+ years of experience in B2B brand marketing or brand management
Experience supporting brand marketing and commercialization strategies within a global organization
Strong understanding of B2B buying behaviors and the ability to develop effective messaging and positioning
Experience leading and developing Associate Brand Managers or equivalent roles
Exceptional organizational, analytical, and project management skills
Strong written and verbal communication skills
Ability to manage complex projects across multiple stakeholders and timelines
Proactive selfstarter with a strong sense of accountability and followthrough
Advanced proficiency in Microsoft Word, Excel, and PowerPoint
Passion for design with a strong creative sensibility
Ability to use data and insights to inform recommendations and execution decisions
Experience working with external agencies and/or partners, including brief development
Essential Duties:
Brand Planning & Strategy Support
Partner with the Director of Brand Marketing to actively shape brand planning and play a leadership role in larger, more complex initiatives, contributing strategic insights, recommendations, and executional ownership that drive clear priorities and strong outcomes.
Develop brand and marketing strategies for key initiatives and ongoing programs, ensuring alignment with global brand direction and priorities while driving clear, effective execution.
Lead the development and application of value propositions, messaging, and positioning for brand initiatives and product launches, ensuring relevance to customer needs and consistency with global brand standards.
Integrated Marketing & Execution
Develop and execute integrated marketing plans for Interface that bring brand strategy to life across channels, regions, and customer touchpoints, balancing creativity, effectiveness, and operational excellence.
Collaborate closely with internal teams and external agency partners to ensure consistency in brand messaging, storytelling, and design across all channels.
Develop and communicate written briefs for agencies and internal partners (creative, advertising, packaging, product, media, promotions, merchandising, etc.) and partner with them to ensure effective execution aligned to strategic objectives.
Ensure timely delivery of key deliverables, content, and milestones aligned with approved marketing plans.
Commercialization & GotoMarket
Define and deliver gotomarket strategies for brand priorities, including product launches, working crossfunctionally to ensure strong alignment, compelling storytelling, and effective market adoption.
Support sales and product teams with sales enablement tools, messaging, and resources that help bring brand strategy into the selling process.
Own the endtoend strategy and execution for product launches, including launch positioning, messaging frameworks, channel strategy, and activation plans, ensuring each launch strengthens the Interface brand and supports commercial goals.
Performance, Insights & Optimization
Use performance data, market insights, and customer feedback to evaluate effectiveness, refine approaches, and inform future brand and marketing strategies.
Analyze market, customer, and competitive insights in partnership with regional teams to support brand decisions and ongoing improvements.
Operations, Governance & Collaboration
Manage marketing budgets, contracts, and purchase orders related to Interface marketing initiatives, in collaboration with finance and project management partners.
Support product naming, trademark management, approvals, and other legal processes to protect and strengthen the Interface brand.
Partner with regional marketing teams to ensure local initiatives align with global brand direction and brand standards.
Oversee the daytoday workflow, prioritization, and development of Associate Brand Manager(s).
Travel Requirements
Travel estimated at 25%. Travel requirements will occasionally include evenings and weekends.
Job Location
- Atlanta, GA based preferred but will consider other locations with Interface offices
- Full Time position
- Hybrid work schedule - 3 days in office / 2 days from home or remote location
#LI-Hybrid
Learn more about Interface (NASDAQ: TILE) and our brands at and . Join us on,,,and.
We are a VEVRAA Federal Contractor. We desire priority referrals of Protected Veterans for job openings at all locations within the State of Georgia. An Equal Opportunity Employer including Veterans and Disabled.