PPC/Paid Media Specialist

Apply now: PPC/Paid Media Specialist, location is Remote EST. The start date is ASAP/TBD for this yearlong contract position.

Job Title: PPC/Paid Media Specialist
Location-Type: Remote EST
Start Date Is: ASAP/TBD
Duration: Yearlong contract
Compensation Range: $35-38/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description:
The client is seeking a hands-on PPC/Paid Media Specialist to manage paid search, display, LinkedIn, and YouTube campaigns from setup through optimization and performance storytelling.

Day-to-Day Responsibilities:

• Manage PPC campaigns across Google Ads, LinkedIn Ads, display, and YouTube
• Own campaign setup from start to finish
• Conduct keyword research and make campaign optimizations
• Monitor 3–6 campaigns at once across multiple business segments
• Analyze KPIs, auction trends, ROI, pipeline metrics, and campaign performance
• Use reporting tools such as GA4, Looker Studio, Google Ads, LinkedIn Business Manager, and campaign reporting platforms
• Present campaign insights and performance stories to marketers and stakeholders
• Partner with stakeholders to guide paid media strategy and optimization decisions
• Set expectations around campaign performance, issues, and opportunities
• Test and learn new paid media tools and platforms as needed

Minimum Requirements:

• 2–4 years of PPC, paid search, or paid media experience
• Strong hands-on experience with Google Ads and LinkedIn Ads
• Experience with paid search, display, YouTube advertising, and pay-per-click campaigns
• B2B paid media experience
• Keyword research and campaign optimization experience
• Ability to analyze numbers, understand campaign performance, and tell a clear data story
• Comfortable presenting to and partnering with marketers, demand generation teams, and stakeholders
• Ability to support strategy while also executing directly in campaign tools
• Strong organization and ability to juggle multiple campaigns or projects at once
• Stakeholder-facing confidence and ability to set expectations
• Agency experience or experience managing multiple clients/campaigns

• Automotive industry or segment experience
• Experience in medtech, healthcare, aerospace, defense, or industrial verticals
• Experience with GA4, Looker Studio, LinkedIn Business Manager, and downstream campaign reporting tools
• Experience testing new advertising platforms or emerging tools
• Meta Ads experience