Mortgage Marketing Specialist

About us...

SayGo Home Loans is a fully delegated, non-bank mortgage lender exclusively focused on mortgage originations. We specialize in conventional, FHA, and VA loan products.

What we are looking for...

SayGo is looking for a mortgage marketing specialist to build out and manage lead acquisition/nurturing in a consumer-direct refinance, call-center environment. This includes developing multi-channel strategies and building brand awareness.

Activities include:

-Mail data acquisition, optimization, and deployment

-Establishing SMS and email campaigns through Salesforce or integrated software

-SEO and reputation management

-Sourcing and managing new lead vendors for inbound and outbound campaigns

-Analysis and decisioning on lead performance and conversion

-Curating lead lists for outbound contact

-AI scripting and lead management

-Designing actionable reporting for senior management

Skills include:

-Proven track record of managing successful marketing campaigns

-Strong analytical proficiency

-Tech and AI savviness

-Excellent communication skills

-Well-versed in regulatory compliance

-Self-starter and operator