Digital Marketing Specialist

Immediate 8 week contract position available in Birmingham, AL.

Job Description / Desired Qualifications:

A Digital Marketing Specialist is a professional responsible for planning, executing, and managing digital marketing campaigns and strategies to promote a company's products, services, or brand online.
They use various digital channels and tactics to reach target audiences, increase brand visibility, and drive online engagement and conversions.

Responsibilities:

Digital Strategy:

• Develop and implement comprehensive digital marketing strategies that align with business objectives, target audience profiles, and budget constraints.

Search Engine Optimization (SEO):

• Optimize website content, structure, and performance to improve organic search rankings and increase visibility on search engines.

Online Advertising:

• Plan, create, and manage online advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media advertising.

Content Marketing:

• Create, curate, and promote high-quality and engaging digital content across various platforms, including blogs, articles, videos, infographics, and social media posts.

Social Media Management:

• Manage and maintain social media accounts, including content creation, scheduling, and engagement with the online community to build brand awareness and customer relationships.

Email Marketing:

• Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails, while adhering to best practices.

Analytics and Reporting:

• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media analytics platforms.
• Provide insights and recommendations for optimization.

Conversion Rate Optimization (CRO):

• Identify opportunities to improve website user experience and conversion rates through A/B testing, user behavior analysis, and landing page optimization.

Marketing Automation:

• Implement and manage marketing automation tools to streamline processes, segment audiences, and nurture leads.

Competitor Analysis:

• Research and analyze competitors' digital marketing strategies and industry trends to identify opportunities and threats.

Budget Management:

• Allocate and manage the digital marketing budget effectively to maximize return on investment (ROI) and achieve campaign goals.

Adherence to Regulations:

• Ensure compliance with digital marketing regulations and best practices, including data privacy and online advertising standards.

Stay Current:

• Stay updated on digital marketing trends, emerging technologies, and industry changes to adapt strategies accordingly.

Qualifications:

Education:

• A bachelor's degree in marketing, digital marketing, business, or a related field is typically preferred.

Digital Marketing Experience:

• Proven experience in digital marketing, including managing online advertising campaigns, SEO, content marketing, and social media.

Digital Tools:

• Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO tools, email marketing software, and social media management tools.

Content Creation:

• Strong content creation and writing skills for various digital channels.

Data Analysis:

• Ability to analyze data, extract insights, and make data-driven decisions.

Creativity:

• A creative mindset to develop innovative and engaging digital marketing campaigns.

Communication:

• Strong written and verbal communication skills for creating compelling content and effective communication with team members and stakeholders.

Adaptability:

• Ability to adapt to changing digital marketing trends, algorithms, and technologies.

Project Management:

• Effective project management skills to meet deadlines and manage multiple campaigns and initiatives simultaneously.

Certifications:

• Relevant digital marketing certifications, such as Google Ads or HubSpot certifications, can be beneficial.