SALES & MARKETING DIRECTOR

Job Description: Outside Sales & Marketing Representative

West End District – Cleveland, Mississippi

Position Title

Outside Sales & Marketing Representative

Location

West End District, Cleveland, MS

Position Summary

The Outside Sales & Marketing Representative is responsible for promoting the West End District, building relationships with local businesses, attracting new business opportunities, increasing community engagement, and supporting district events and initiatives. This position combines sales, marketing, public relations, and community outreach to help drive economic growth and enhance the visibility of the district.

Key ResponsibilitiesSales & Business Development

• Identify and recruit new businesses, retailers, restaurants, and service providers to the district.
• Develop and maintain relationships with property owners, business owners, community leaders, and local organizations.
• Conduct regular visits to businesses and prospective partners.
• Generate sponsorship opportunities for district events and programs.
• Meet established sales and partnership goals.

Marketing & Promotion

• Develop and implement marketing campaigns to promote the West End District.
• Manage social media platforms, website content, and digital advertising efforts.
• Create promotional materials including flyers, newsletters, press releases, and event marketing content.
• Coordinate with local media outlets to increase district visibility.
• Represent the district at community meetings, trade shows, and networking events.

Community Engagement

• Serve as an ambassador for the West End District.
• Assist with planning and promoting community events, festivals, and business initiatives.
• Build partnerships with civic organizations, educational institutions, and tourism agencies.
• Gather feedback from businesses and visitors to identify opportunities for improvement.

Reporting & Administration

• Maintain accurate records of sales activities, contacts, and marketing efforts.
• Prepare monthly reports detailing outreach activities, sales progress, and marketing performance.
• Assist with budget planning and marketing expenditures.
• Track key performance indicators and recommend strategies for growth.

Qualifications

• Associate's or Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Minimum of 2 years of experience in sales, marketing, business development, or community relations.
• Strong communication, presentation, and relationship-building skills.
• Experience with social media marketing and digital marketing platforms.
• Self-motivated with the ability to work independently and manage multiple projects.
• Proficiency in Microsoft Office and common marketing software.
• Valid driver's license and reliable transportation required.

Preferred Skills

• Knowledge of the Cleveland, Mississippi business community.
• Event planning and coordination experience.
• Public speaking and networking abilities.
• Graphic design and content creation experience are a plus.

Compensation & Benefits

• Competitive salary based on experience.
• Performance-based incentives and bonuses.
• Professional development opportunities.
• Paid holidays and vacation time
• Mileage reimbursement for business travel.

Success Measures

The successful candidate will:

• Increase business participation and partnerships within the district.
• Grow attendance and engagement at district events.
• Expand the district's social media and marketing reach.
• Generate sponsorship revenue and business development opportunities.
• Strengthen the overall economic vitality and visibility of the West End District.

Reports To: Executive Director or Board of Directors, West End District
Employment Type: Full-Time