Performance Media Manager - eCom & Reatil

We are looking for a Performance Media Manager who blends deep paid media expertise with an AI-native workflow. This is not a traditional media buying role; you will leverage automation and AI tools to manage campaigns efficiently, surface faster insights, and drive outsized results for DTC and retail media clients.

This is a client-facing role requiring US Pacific Time availability, with flexibility for CST client calls.

Key Responsibilities for a Performance Media Manager

• Campaign Execution: Launch and optimize full-funnel campaigns across DTC (Meta, Google, TikTok) and Retail Media (DoorDash, Instacart, Walmart Connect, Target Roundel, etc.).
• Performance Ownership: Manage daily bidding, budget pacing, and creative rotations to hit aggressive KPIs (ROAS, ACOS, TACoS).
• AI & Automation: Integrate AI tools (ChatGPT, Claude, Custom GPTs) and automation (Zapier, Make) into your daily workflow for reporting, keyword research, and QA.
• Data Strategy: Partner with data teams to build dashboards (Looker, Tableau) and translate raw data into compelling growth narratives.
• Client Management: Lead strategic presentations and regular check-ins, acting as a proactive growth partner for brand stakeholders.
• Cross-Functional Collaboration: Align media plans with marketing timelines, seasonal promotions, and product priorities.

Qualifications for a Performance Media Manager

• Experience: 3–5 years in paid media or performance marketing (DTC or Retail Media).
• AI Mastery: Daily, active use of AI tools to streamline professional workflows and operations.
• Platform Knowledge: Hands-on experience with Meta, Google, or TikTok Ads.
• Analytical Skills: Deep understanding of performance KPIs and the ability to turn data into actionable optimization recommendations.
• Communication: Confident client-facing presence with the ability to tell a "data story."
• Mindset: Highly organized, self-directed, and a low-ego, "get-it-done" attitude.

Bonus Points for a Performance Media Manager

• Experience with specific retail platforms (Criteo, Kroger, Amazon Whole Foods Search).
• Ability to build custom automation scripts (Python, Zapier, Make).
• Agency background in CPG, Food & Beverage, or E-commerce.
• Familiarity with retail analytics tools like Pacvue, Skai, or CommerceIQ.