VP Marketing

Vice President of Marketing

The Role

The VP of Marketing is the senior-most marketing leader within the organization, responsible for owning and scaling the entire marketing function across:

• Brand & Creative
• Performance & Growth Marketing
• Lifecycle Marketing (Email, SMS & Retention)
• Social, Content & Community
• Creator & Partnership Marketing
• PR & Communications

This is a player-coach role requiring both strategic leadership and hands-on execution. The VP of Marketing will partner directly with the CEO and executive leadership team to drive brand equity, customer acquisition, retention, and profitable growth across all channels.

Key Responsibilities

Brand & Creative
• Own and evolve the brand across all consumer touchpoints
• Lead creative strategy across paid, organic, and lifecycle channels
• Build and manage an integrated marketing calendar
• Maintain a high standard of creative excellence and brand consistency

Performance & Growth Marketing
• Own DTC growth across Meta, Google, TikTok, YouTube, Amazon Ads, and emerging channels
• Manage full-funnel performance metrics including MER, CAC, LTV, ROAS, and attribution
• Foster a culture of testing, optimization, and continuous improvement
• Own marketing budgets and contribute to broader business planning and forecasting

Lifecycle & Retention
• Build and scale email, SMS, loyalty, and retention programs
• Improve repeat purchase rate, retention, and customer lifetime value
• Develop segmentation, personalization, and customer journey strategies

Social, Content & Community
• Lead organic social strategy across key platforms
• Scale creator, athlete, ambassador, and partnership programs into meaningful growth channels
• Strengthen community engagement and brand affinity
• Own PR strategy, brand storytelling, and cultural relevance initiatives

Ecommerce & Growth
• Partner closely with Ecommerce leadership on CRO initiatives, PDP optimization, and customer experience improvements
• Lead go-to-market strategy for product launches and major campaigns
• Support international expansion efforts across key global markets

Leadership
• Build, lead, and develop a high-performing marketing organization
• Manage agencies, consultants, and external partners
• Collaborate cross-functionally with Product, Finance, Operations, Supply Chain, and Ecommerce teams

What You Bring

• 12+ years of marketing experience, including 3+ years in a senior leadership capacity (VP level preferred)
• Experience scaling high-growth DTC or omnichannel consumer brands
• Deep expertise in performance marketing, customer acquisition, retention, and ecommerce growth
• Strong understanding of key business and marketing metrics including MER, CAC, LTV, ROAS, and attribution
• Proven ability to lead both brand marketing and performance marketing functions
• Experience building, developing, and scaling high-performing teams
• Experience growing creator, ambassador, influencer, and partnership programs into measurable business drivers
• International expansion experience across markets such as the UK, EU, Canada, and Australia preferred
• Familiarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, and related ecommerce technology platforms
• Experience operating successfully within founder-led and rapidly growing organizations