Director of Sales

About Uncle Ray's Potato Chips

For over 60 years, Uncle Ray's Potato Chips has been delivering high-quality, affordably priced snacks to customers across the country. What began in Detroit, Michigan in 1965 has grown into a nationally recognized brand backed by the strength of the H.T. Hackney family of companies. With manufacturing operations in both Detroit, Michigan and our state-of-the-art facility in Montgomery City, Missouri, Uncle Ray's is well-positioned for continued growth. We're looking for an experienced sales leader who is excited to help drive the next chapter of our success by expanding our market presence and strengthening relationships with our customers.

Director of Sales

Position Summary

The Director of Sales is responsible for developing and executing the company's sales strategy to drive revenue growth, profitability, market share expansion, and customer retention. This position leads a team of Regional Sales Managers and oversees all sales channels. The Director of Sales collaborates closely with Operations, Finance, Marketing, Customer Service, and Executive Leadership to ensure the alignment of company objectives.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute annual sales plans.
• Lead, coach, mentor, and develop a team of Sales Managers
• Ensure sales territories are effectively managed.
• Direct sales forecasting activities and establishing performance targets aligned with company objectives.
• Develop and manage annual sales budget

Customer & Channel Management

• Build and maintain executive-level relationships with key customers.
• Assist with business reviews with customers to evaluate performance, identify opportunities, and strengthen partnerships.
• Oversee all sales channels, (Grocery, Convenience Stores, Distributors, Brokers, Wholesalers, Vending, and Private Label business).
• Attend and represent the company at trade shows, industry events, and customer meetings as required.

Pricing, Promotions & Profitability

• Develop, implement, and evaluate promotional programs, rebate programs, discounts, allowances, and other sales initiatives across all sales channels.
• Collaborate with the General Manager/Controller on pricing strategies, SKU rationalization, and margin improvement initiatives
• Review and approve promotional payments, rebate claims, and sales program expenditures.

Sales Analysis & Reporting

• Monitor sales performance by customer, channel, product category, and region.
• Track new product introductions and evaluate market performance.
• Prepare periodic sales reports detailing sales volume, forecast accuracy, market opportunities, and expansion initiatives.
• Review sales performance against budgets, forecasts, quotations, and promotional programs to determine effectiveness.
• Establish and maintain metric-based sales tracking systems to improve accountability and results.

Financial & Contract Management

• Establish and manage customer terms, conditions, and compliance requirements.
• Ensure adherence to all approved sales programs, pricing structures, and contractual obligations.
• Review customer agreements and contracts, recommend revisions as necessary, and coordinate final approval with executive leadership and legal counsel.
• Review reclamation reports and payment requests to ensure compliance with company policies and approved programs.

Cross-Functional Collaboration

• Partner with Operations, Finance, Marketing, and Customer Service to support company growth initiatives and customer satisfaction.
• Assist in identifying technology and CRM requirements to improve sales effectiveness and reporting capabilities.
• Work closely with Customer Service to ensure exceptional support across all sales channels

Additional requirements

·         30% travel for trade shows, customer visits, corporate meetings

·         Must live near and be willing to travel to the manufacturing plant in Montgomery City, MO as needed.