Inside Sales Representative

Position Summary

The position is responsible for generating potential leads and managing inbound and outbound customer leads. This role acts as the first point of contact for prospective customers, qualifying needs, setting appointments, and supporting the outside sales team by ensuring consistent follow-up and accurate lead management. The ideal candidate is customer-focused, organized, and comfortable working with commercial truck equipment buyers including end users from small businesses to larger fleets and municipalities.

Key Responsibilities

Lead Management & Customer Engagement

• Respond promptly to inbound phone calls, emails, website inquiries, and digital leads related to truck equipment and upfits
• Make outbound follow-up calls to prospects, past customers, and leads generated by marketing campaigns.
• Conduct searches for potential leads.
  • Utilize RM to identify past customers and leads that are not active.
  • Utilize Gov Spend, UCC filings and similar data sources to identify potential leads.
• Qualify customer needs such as truck type, body requirements, application, usage, budget, and timeline
• Accurately log all customer interactions in the RM system

Appointment Setting & Sales Support

• Schedule appointments for sales representatives with qualified prospects
• Confirm appointments and ensure customers are prepared with required information
• Communicate customer needs and expectations clearly to the sales team
• Support sales reps with follow-up communication before and after appointments

RM & Administrative Duties

• Maintain clean, accurate, and up-to-date RM records
• Track lead sources and follow-up activity
• Assist with customer satisfaction calls and post-sale follow-ups
• Support basic reporting on lead volume, appointments set, and conversion metrics

Customer Service

• Provide professional, courteous communication at all times
• Answer general questions about truck bodies, equipment options, lead times, and processes
• Resolve or escalate customer concerns as needed
• Represent the company brand positively with customers

Qualifications

Required

• High school diploma or equivalent
• 3+ years of experience in BDC, call center, inside sales, or customer service (automotive or commercial preferred)
• Strong phone and written communication skills
• Ability to manage multiple leads and tasks simultaneously
• Basic computer proficiency and experience with CRM systems

Preferred

• Familiar with truck equipment, commercial vehicles, or fleet sales
• Knowledge of truck bodies, upfitting, or vocational truck applications
• Sales-oriented mindset with a customer-service approach

Key Skills & Competencies

• Professional phone presence
• Strong listening and needs-assessment skills
• Time management and follow-up discipline
• Detail-oriented and organized
• Comfortable working in a fast-paced, goal-driven environment