Associate Sales Representative

The Associate Sales Representative is responsible for growing market share throughout

Palm Beach County by developing new customer relationships, expanding business

within existing accounts, and increasing product placement across assigned markets.

This role works in partnership with the Territory Sales Representative who is responsible

for managing the territory’s largest strategic accounts. The Associate Sales

Representative focuses on increasing customer coverage, identifying new business

opportunities, reactivating inactive accounts, and providing consistent service to

customers that have historically received limited sales coverage.

This is a commission-eligible sales position designed to increase market penetration

while allowing the Territory Sales Representative to focus on maintaining and growing

the company’s largest customers.

Key Responsibilities

 Prospect and develop new customer accounts throughout the Palm Beach

County territory.

 Expand sales within existing small and mid-sized accounts through regular

customer visits.

 Identify opportunities for new product placements, promotions, and increased

market share.

 Maintain consistent call coverage across assigned accounts to ensure strong

customer relationships.

 Collaborate with the Territory Sales Representative to align on territory strategy

and avoid overlapping in customer management.

 Support sales initiatives, promotions, product launches, and merchandising

efforts.

 Monitor competitive activity and communicate market trends and customer

feedback.

 Maintain accurate customer records, sales activity, and pipeline information.

 Meet or exceed assigned sales, growth, and activity goals.

Qualifications:

 Education: High school diploma or equivalent. A bachelors degree in business,

marketing, or a related field is preferred.

 Sales Experience: Prior sales experience, preferably in heavy equipment,

construction, industrial, or commercial equipment.

 Strong Communication Skills: Excellent verbal and written communication skills,

including active listening and persuasive presentation abilities.

 Self-Motivation and Drive: Proven ability to work independently, take the initiative,

and meet or exceed sales targets in a goal-oriented environment.

 Customer-Focused Mindset: Genuine passion for understanding customer needs

and providing tailored solutions to drive customer satisfaction.

 Technical Aptitude: Basic knowledge or aptitude to learn about Caterpillar

products, services, and industry-specific applications.

 Relationship Building: Exceptional interpersonal skills, with the ability to establish

and maintain productive relationships with customers and internal stakeholders.

 Organizational Skills: Strong organizational and time management skills, with the

ability to prioritize tasks, manage multiple accounts, and meet deadlines.

 Flexibility and Adaptability: Willingness to travel within the assigned territory and

adapt to changing business needs.

 Ethics and Integrity: Demonstrate high ethical standards, professionalism, and

integrity in all interactions.

 • CRM Experience: Experience using CRM systems to manage leads, track

customer interactions, and maintain accurate sales records.

Compensation

 Competitive base salary plus commission

 401(k) retirement plan

 Health Insurance

 Paid vacation and holidays

 Company vehicle

 Monthly expenses reimbursement

Kelly Tractor Co. serves its customers with a wide variety of machines from some of the world’s foremost manufacturers, including but not limited to: ABI Hose reels, Caterpillar, CAT Lift trucks, Genie aerial lifts, Harlo, JLG scissor lifts, Jungheinrich lift trucks, Kalmar, Mitsubishi Forklift Trucks, IMT Drill Rigs, Landpride, Link-Belt Cranes, Marden Industries, Massey Ferguson AG Tractors, Fendt Rogator, Schulte, Sullair, Sullivan Palatek, Supertrak, Terragator, Wacker Neuson, Weiler paving products and many more!
Since 1933, Kelly Tractor Co. has provided rentals, leasing, sales and servicing of all types of construction and industrial equipment to the following markets: highway and bridge building, water and sewer, land development, housing, aggregate quarries, agriculture, warehousing, seaports, marinas, and other markets.
Kelly Tractor Co. and its affiliates employ more than 500 people in South Florida and more than 150 of them provide parts and service support. The company is headquartered in a 240,000 square-foot complex in Miami, with branch locations in Davie, West Palm Beach, Clewiston, Fort Myers, Fort Pierce, Orlando (CAT/Used forklifts and Link-Belt cranes, and Mulberry (IMT drill rigs, Link-Belt Cranes).