Public Relations Assistant

Position: Public Relations Assistant
Client: Luxottica
Location: Hybrid (2–3 days/week onsite)
Address: 420 5th Avenue, New York, NY
Pay Rate: $27.88/hour on W2
 

Job Summary:
The Public Relations Assistant will support the day-to-day Public Relations activities for Sunglass Hut. This role is based in NYC and will report directly to the Senior Public Relations Manager for Sunglass Hut globally.

Key Responsibilities:

• Support PR initiatives, including daily tasks, brainstorming sessions, and targeted PR plans/influencer strategies.
• Coordinate with external agency partners to support editorial requests and PR operations.
• Assist with PR asset development, including talking points, quotes, media alerts, and trend pitches.
• Maintain media lists and prepare PR recaps.
• Conduct ongoing influencer research.
• Support event coordination, including RSVP lists, media invitations, product displays, and event logistics.
• Manage product orders for gifting and samples.
• Handle operational communications, campaign assets, high-resolution images, credit requests, shipments, and messenger coordination.

Requirements:

• Bachelor’s degree in communications, Public Relations, Advertising/Marketing, Journalism, or a related field preferred.
• Strong written, verbal, and organizational communication skills.
• Ability to work in a fast-paced environment and manage changing priorities.
• Strong project management and follow-up skills.
• Ability to complete time-sensitive tasks with minimal supervision.
• Travel may be required based on brand needs and events.