Fitness Director
•Today
| Verified Pay check_circle | Provided by the employer$50000 - $70000 per year |
|---|---|
| Hours | Full-time |
| Location | Lafayette, TN 37083 Lafayette, Tennessee open_in_new |
About this job
Job Description
Job Description
Fitness Director
Workout Anytime – Lafayette TN
Position Type:
Full-Time
Experience Level:
1–3+ years (Sales, Fitness, or Leadership preferred)
Who We Are
Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.
The Opportunity
The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.
Mission of the Role
- Drive Personal Training revenue growth
- Build and lead a team of high-performing coaches
- Deliver an elite client experience that drives retention
- Execute systems that produce consistent results
What You’ll Be Responsible For
1. Personal Training Sales & Revenue (Primary Focus)
- Lead all PT sales and client conversions
- Drive Personal Training Experiences (PTEs) and Kickstart sessions
- Own monthly PT revenue performance
- Coach trainers on sales, objections, and closing
- Partner with GM to convert new members into PT clients
2. Client Experience & Retention
- Ensure all clients are onboarded and serviced properly
- Monitor attendance, engagement, and retention
- Resolve member concerns, delinquents, and cancellations
- Maintain a high-level client experience
3. Team Leadership & Development
- Lead, coach, and develop a team of 4–7 trainers
- Conduct daily check-ins, roleplay, and weekly performance reviews
- Run monthly team trainings (sales, anatomy, retention)
- Hold coaches accountable to performance standards
4. Operations & Execution
- Maintain accurate schedules, reporting, and systems
- Track production daily and submit required reports
- Ensure compliance with all company systems and standards
- Maintain cleanliness, professionalism, and brand standards
What We’re Looking For
- Sales-driven mindset
- Leadership ability and accountability
- Strong communication and coaching skills
- High energy and urgency
- Ability to hold a team accountable to performance
Requirements
- Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
- CPR/AED Certified
- 1+ year fitness, sales, or leadership experience preferred
- Ability to work flexible hours, including evenings and weekends
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Full-time Jobs Part-time Jobs Posting ID: 1281251008 Posted: 2026-07-27 Job Title: Fitness Director
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