ASM Product & Operations-Fashion Fair - Full-time

A Victoria’s Secret & Co Assistant Store Manager – Operations is a values-based leader who delivers exceptional customer and associate experiences to grow brand top-line sales. This role translates store strategy into daily execution, coaches leaders, and helps drive store-wide performance and consistency. They are a values-based leader who drives operational execution to ensure a consistent and efficient store environment. This role reports to the Store Manager.

Key Responsibilities

 The Assistant Store Manager Customer Experience & Teams drives the customer experience across the store by leading and developing the leadership team, ensuring brand standards are consistently executed, and translating store strategy into daily action. Specifically, this leader owns: 

• Customer experience execution across all brands, ensuring consistency, quality, and emotional connection
•  Leadership development of Managers, including coaching, performance management, and talent progression 
• Sales floor execution through Head Coach leadership, driving behaviors that deliver top-line results 
• Translation of store strategy into clear priorities and expectations across teams
• Partnership with Operations to ensure store readiness enables the customer experience
• Talent lifecycle ownership (hiring, development, performance management) alongside the Store Manager 
• Direct reports, as assigned, including Managers and/or Supervisors

Store Leadership Expectations 

• Leading and demonstrating company values 
• Executing the role of the Head Coach to deliver exceptional customer experiences through coaching, zoning, team selling and personally selling. 
• Coaching & development of associates 
• Executing Daily Work Force Management actions to manage labor hours 
• Maintaining visual merchandising standards 
• Collaborating with Sales Leadership Teams to ensure seamless execution 
•  Leading and modeling behaviors that link to leadership competencies 
• Demonstrating and leading company policy and procedures 
• Additional duties, as assigned, including, but not limited to: floorset mapping and execution, product launch support, brand education, and shipment processing

for benefit details related to this position.

• Passion for the Victoria’s Secret Brand and the ability to drive customer satisfaction and loyalty.
• Experience reviewing business reports and insights and taking immediate and deliberate action to achieve results
• A sense of self-awareness with an interest in seeking feedback to improve and develop
• Experience selecting and developing direct reports to the next level and creating an environment where people do their best work
• Experience with influencing cross-functional partners in informal and formal settings
• Ability to work nights, weekends, and a flexible schedule Ability to lift and carry up to 40 pounds, as well as frequent bending, stretching, kneeling, walking, and prolonged standing as part of daily tasks
• Ability to use technology (headsets, mobile devices, computers)
• 4+ years of retail or operations leadership experience preferred 

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: , , , ,   

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.

Job Details
Posted Salary Minimum: $35.70
Posted Salary Maximum: $42.85, US Dollar (USD), VS&Co provides an estimated range of compensation for this role as shown. Your actual compensation will be determined by a number of relevant factors, including but not limited to your specific skills, experience, & geographic location.
Primary Location: United States-California-Fresno
Work Locations: 710323/00548/Fashion Fair, FASHION FAIR-331, 615 E Shaw Avenue, Fresno, 93710
Job: Field Management
Organization: VS Store
Schedule: Regular
Shift: Standard
Employee Status: Manager
Job Type: Full-time
Job Level: Day Job
Job Posting: Jul 28, 2026, 11:03:46 AM