Social Media Marketing Specialist

Job Summary:
We are seeking a creative and results-driven Social Media Manager to develop, implement, and manage our social media strategy. The ideal candidate will be responsible for increasing brand awareness, engaging with our audience, creating compelling content, and driving business growth through social media platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals.

• Create, schedule, and publish engaging content across social media platforms.

• Manage company accounts on platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.

• Monitor social media trends, competitor activities, and emerging platforms.

• Respond to comments, messages, and customer inquiries in a timely manner.

• Analyze social media performance using analytics tools and prepare regular reports.

• Collaborate with marketing, design, and content teams to ensure brand consistency.

• Plan and manage paid social media campaigns and advertising budgets.

• Grow and engage online communities while maintaining a positive brand image.

• Track key performance indicators (KPIs) and optimize campaigns for better results.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).

• Proven experience as a Social Media Manager or similar role.

• Strong knowledge of major social media platforms and best practices.

• Excellent written and verbal communication skills.

• Experience with social media management and analytics tools.

• Basic graphic design and video editing skills are an advantage.

• Strong organizational and project management abilities.

• Creative mindset with attention to detail.

Skills

• Content Creation

• Social Media Strategy

• Community Management

• Digital Marketing

• Copywriting

• Analytics and Reporting

• Paid Social Advertising

• SEO and Hashtag Research

• Time Management

• Creativity and Problem-Solving

Benefits

• Competitive salary

• Professional development opportunities

• Flexible work arrangements

• Company provided equipment

• Performance-based incentives

Employment Type: Part-Time (20 – 30 hours)
Reports To: Office Manager

Pay: Hourly

Rate: $20