Digital Marketing Specialist

Full-time non-exempt position ($21.70 to $25.75 hourly + bonus potential)

Beech Acres Parenting Center has been serving the community for 175 years. We uncover the natural gifts of children by unleashing the power of parents and caregivers. As a contemporary parenting center, Beech Acres serves over 35,000 people annually through a wide range of services including foster care, kinship care, adoption, behavioral health support in schools, parent coaching and much more. All of our programs are founded in our Natural Strength Parenting™ framework which enables parents to unlock their own potential by building on their unique strengths. For more information, visit www.beechacres.org

Why you will love working for Beech Acres:

We're a spirited team that believes in having fun and making an impact in our community and beyond. We’ve built a culture that values our team members’ strengths where we embrace our differences and live the value of Inclusion to all. Through our Culture of Well-Being, emphasis on psychological safety and belonging for all; our team members and the families we serve feel safe bringing their authentic self to Beech Acres.

We take pride in offering you a competitive benefits package, inclusive of base pay, incentives, and other benefits. Our Perks at Work include but not limited to:

• Generous compensation within the non-profit sector along with bonus opportunities for all team members.
• Benefits effective 1st day of hire which includes health care, dental and vision.
• Best in market paid time off benefits. Eligible to receive up to 42 days your first year.
• Life insurances and disability packages
• 401K match
• Tuition + Licensure reimbursement
• Cell phone + Mileage reimbursement
• Awards and recognition programs
• Professional Development
• Clinical and Training supervision and in-house training to achieve CEU’s
• Workplace Flexibility
• Employee Resource Groups
• And much more

Essential Duties and Responsibilities:

Digital Platform Management

• Oversee and maintain a range of digital properties, including two websites, podcast, and social media.
• Collaborate with program teams to enhance usability, content expansion, and overall customer promotion of our new parenting app, including helping to integrate our social emotional learning assets.
• Ensure all digital experiences are optimized for performance, usability, and brand consistency.

Social Media & Content Execution

• Collaborating with all program teams, plan, create, and manage multi-channel social media strategy and posting, with the support of our Marketing & Design Coordinator.
• Develop engaging, mission-aligned content including short-form video and storytelling assets.
• Monitor engagement and optimize content based on performance insights.
• Grow audience across platforms including Instagram, LinkedIn, Facebook, and YouTube.

Podcast & Multimedia Development

• Lead planning, scheduling, production, publishing, and promotion of podcast content, as a key element of our parenting ecosystem tied to our parenting app.
• Optimize content and short / long-form episode distribution tied to audience growth strategies.
• Identify opportunities to repurpose podcast content into other digital formats, including social media, web elements, and app experiences.

Website, SEO/AIO & Optimization

• Manage web developers to ensure timely updates on all pages, carousels, and pop-ups, while honing ability to build pages internally and execute WordPress / Elementor changes as needed.
• Ensure website is an integral part of the overall customer experience, optimizing conversion pathways from visitors to loyal clients.
• Implement SEO and AIO (AI optimization) best practices to improve search visibility and organic traffic, while keeping track of evolving trends.
• Conduct keyword research and optimize content for conversion performance.

Digital Advertising & Growth

• Plan, test, and execute paid digital campaigns (Google Ads, social media ads, YouTube campaigns, etc.) identifying cross-brand opportunities when appropriate.
• Track and analyze campaign performance, optimizing for ROI and engagement.
• Manage budgets and allocate spend across channels strategically.

General Marketing Assistance

• Work with Marketing team to help with execution of brand awareness campaigns across both digital and traditional media.
• Serve as a subject-matter media expert and work with Director to coordinate contracts and planning.

Analytics & Performance Tracking

• Monitor and report on key performance metrics across all digital channels on a month-to-month basis.
• Use data insights to continuously improve digital strategy and campaign effectiveness, identifying new and innovative opportunities across all projects.
• Provide regular reporting and recommendations to leadership.

Education and/or Work Experience Requirements:

• Two years of social media marketing experience in nonprofit or for-profit business
• High School Diploma required Bachelors Degree preferred