Digital Marketing Manager
| Verified Pay check_circle | Provided by the employer$80000 - $100000 per year |
|---|---|
| Hours | Part-time |
| Location | Cedar Rapids, Iowa |
About this job
Job Description
We are seeking an experienced Digital Marketing Manager to drive marketplace growth across eCommerce platforms. This role is responsible for developing and executing digital marketing strategies that increase sales, brand visibility, customer acquisition, and profitability. The ideal candidate brings strong expertise in marketplace advertising, product content optimization, and performance analytics. If you are passionate about delivering measurable eCommerce results, apply now!
Work Model:
- On-site
What You Will Do:
- Develop and execute marketplace marketing strategies to drive revenue growth
- Manage and optimize Amazon Advertising, Amazon DSP, and Walmart Connect campaigns
- Improve product discoverability, conversion rates, ROAS, and TACoS
- Conduct keyword research, competitor analysis, and performance reporting
- Partner with Sales, Brand Marketing, and external agencies to maximize campaign results
- Lead marketplace promotions and implement A/B testing and data-driven performance optimizations
What You Will Need to be Successful:
- Possess 3-5 years of experience managing paid media in an eCommerce or digital marketing environment
- Demonstrate strong experience with digital advertising platforms and analytics tools
- Utilize experience advertising on Amazon, Walmart, TikTok, or similar marketplaces
- Apply excellent analytical, communication, and project management skills
- Leverage experience with Amazon Vendor Central and Seller Central
- Bring a bachelor's degree in marketing, business, communications, advertising, a related field, or equivalent experience
Benefits Overview:
- Medical, dental, and vision insurance
- 401K
- PTO
Interested and qualified candidates can contact Joye Moore at (515) 225-7000 or email jmoore@thepalmergroup.com.
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