Head of Digital Growth
•Today
| Verified Pay check_circle | Provided by the employer$130000 - $160000 per year |
|---|---|
| Hours | Full-time |
| Location | Los Angeles, CA Los Angeles, California open_in_new |
About this job
Job Description
Job Description
Description
What We Bring
…take the helm of a high-growth DTC engine and redefine how customers accesses cannabis wellness? We are seeking a Head of Digital Growth to join our team—someone ready to own the P&L, smash growth targets, and navigate the complex regulatory "pivot" of 2026 with grit and precision. If you are a hungry innovator who thrives on data and has the "operator" mindset to scale our Papa & Barkley brand into a digital powerhouse, this is for you.
- Own the Shopify Plus Ecosystem: Lead the storefront end-to-end—driving CRO, catalog, promotions, and subscriptions, while supporting B2B wholesale operations.
- Fuel the Growth Engine: Direct paid media agencies (Meta, Google, Microsoft) to lower CAC and improve funnel efficiency; you direct the strategy, you don’t outsource the thinking.
- Master the Lifecycle: Drive high-velocity performance via Klaviyo (Email/SMS) and lead subscription growth through Skio, treating our subscriber base as our most valuable asset.
- Navigate the Regulatory Pivot: Own the 2026 compliance assessment and product strategy response; you bring clarity to ambiguity and make the call without waiting to be told.
- Scale the Future: Build demand forecasts with supply chain, launch new channels (referral, affiliate, activations), and build your team as growth warrants.
What You’ll Bring
- Proven P&L Ownership: You have founded a brand or owned a DTC P&L with full accountability—you can read a creative brief and a contribution margin report in the same hour.
- Deep Platform Expertise: Expert-level Shopify knowledge and attribution mastery; you know how to build a brand when major platforms are restrictive.
- Strategic Agility: A bias for action in fast-paced environments where you must exercise judgment in the absence of perfect information.
- Regulated Category Experience: Meaningful experience in age-gated categories (CBD, hemp, alcohol) is a major advantage.
- Leadership through Clarity: Experience managing lean teams and agencies by setting high standards and clear expectations, not just volume of direction
The Numbers That Matter
- Growth: DTC Monthly Revenue vs. Target and Email List Growth.
- Profitability: Gross Margin % and Customer Acquisition Cost (CAC).
- Loyalty: Subscription Retention Rate and Referral Growth.
What We Bring
Medical/Dental/Vision Insurance Paid Company Holidays
Paid Time Off Employee Assistance Program
Complimentary Life Coach
Nearby locations
Nearby Job Titles
Radiologic Technologist Jobs Fast Food Preparation Worker Jobs Personal Care Aide Jobs Nursing Assistant Jobs Retail Salesperson JobsNearby Locations
Los Angeles, CA Jobs Long Beach, CA Jobs Torrance, CA Jobs Pasadena, CA Jobs California JobsNearby Companies
Care.com Jobs U.S. Navy Jobs Maxion Research Jobs Patriot Conceptions Jobs Focus Group Panel JobsNearby Categories
Full-time Jobs Part-time Jobs Gig Jobs Posting ID: 1286262183 Posted: 2026-08-25 Job Title: Digital Growth
Your Privacy Choices