Admissions and Marketing Director

Are you a driven long-term care marketing professional who enjoys building relationships, growing census, and getting out into the community? CareCore at Lakeridge is looking for an experienced Admissions & Marketing Director to lead our census development efforts.

This is not a desk-only position. We're looking for someone who enjoys being both on-site at the facility and out in the field, meeting with referral partners, strengthening community relationships, and creating new opportunities for growth. If you're motivated by results and have an established understanding of the long-term care referral process, we'd love to talk with you.

Responsibilities

• Drive census growth through strategic marketing and referral development

• Manage the admissions process from referral through admission

• Build and maintain strong relationships with hospitals, case managers, physicians, assisted living communities, and other referral sources

• Represent the facility at networking events, community meetings, and healthcare partner visits

• Conduct both on-site and field marketing activities to expand referral networks

• Verify insurance, obtain pre-certifications, and coordinate timely admissions

• Collaborate with the clinical and leadership teams to ensure smooth resident transitions

• Maintain accurate referral tracking and admissions reporting

Qualifications

• Previous Admissions, Marketing, or Business Development experience in a long-term care/skilled nursing setting is required

• Established community relationships and referral network preferred

• Strong understanding of Medicare, Medicaid, and Managed Care

• Experience with PointClickCare (PCC) or similar EMR systems preferred

• Excellent communication, networking, and relationship-building skills

• Self-motivated with the ability to manage multiple priorities in a fast-paced environment

• Comfortable spending time both in the facility and in the community developing new business

Benefits

• Competitive compensation and commission structure

• Health, Dental & Vision Insurance

• Paid Time Off

• Paid Holidays

• 401(k) with Company Match

• Supportive leadership team

• Opportunity to make a direct impact on the growth and success of the facility

If you're an experienced long-term care marketing professional looking for a role where you can build relationships, grow census, and make a meaningful impact, we'd love to hear from you.