Admission/Marketing Director

Position Summary

Blue Point Healthcare Center is seeking an experienced and results-driven Admissions & Marketing Director to lead census development efforts, referral relationship management, and the admissions process. This key leadership position is responsible for driving occupancy growth through strategic marketing initiatives, cultivating referral sources, and ensuring a seamless admission experience for residents and families.

Responsibilities

• Develop and maintain strong relationships with hospitals, physicians, case managers, discharge planners, and community organizations.

• Drive facility census growth through effective marketing and business development strategies.

• Coordinate and manage all aspects of the admissions process.

• Conduct facility tours for prospective residents and families.

• Evaluate referral inquiries and facilitate timely admissions decisions.

• Collaborate with clinical and interdisciplinary teams to ensure successful resident transitions.

• Represent the facility at community events, healthcare meetings, and networking opportunities.

• Monitor market trends and identify opportunities for growth.

• Maintain accurate referral and admissions tracking reports.

• Participate in facility management meetings and strategic planning initiatives.

Qualifications

• Bachelor's degree in Marketing, Healthcare Administration, Business, or a related field preferred.

• Minimum of 2 years of experience in healthcare admissions, marketing, business development, or long-term care.

• Strong knowledge of skilled nursing, rehabilitation, and long-term care services.

• Excellent communication, presentation, and relationship-building skills.

• Proven track record of census growth and referral development.

• Ability to work independently and manage multiple priorities.

• Proficiency in Microsoft Office and healthcare software systems.

Benefits

• Competitive salary

• Health, Dental, and Vision Insurance

• Paid Time Off (PTO)

• 401(k) Retirement Plan

• Professional Development Opportunities

• Supportive Leadership Team