Enterprise Marketing Lead

**Summary:** Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. This role requires a strategic leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients. The ideal candidate will be passionate about the potential of AI and messaging to transform business communication and customer experiences. **Required Skills:** Enterprise Marketing Lead Responsibilities: 1. Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives 2. Lead large global programs across GTM functions 3. Drive marketing initiatives across the funnel: Oversee the development and execution of integrated marketing programs, including content, conferences, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients 4. Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights 5. Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys 6. Market intelligence and thought leadership: Stay up to date with industry trends, competitor activities, and emerging technologies in enterprise communications and AI. Position Meta as a thought leader in the space through strategic content and engagement 7. Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives **Minimum Qualifications:** Minimum Qualifications: 8. Bachelor's degree in Marketing, Business, or a related field 9. 10+ years of experience in enterprise marketing, with a strong focus on B2B software, SaaS, or technology solutions 10. Demonstrated experience in developing and executing successful enterprise marketing strategies that have driven significant business growth 11. Deep understanding of enterprise sales cycles and the unique challenges of marketing to large organizations 12. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders 13. Experience using marketing analytics and performance data to inform strategy, optimize campaigns, and report on business outcomes **Preferred Qualifications:** Preferred Qualifications: 14. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies 15. MBA or Master's degree in a related field 16. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) 17. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) 18. Experience marketing business messaging platforms, AI solutions, or similar communication technologies 19. Familiarity with Meta's products and ecosystem, including ads 20. Experience adapting marketing strategies in response to shifting priorities, evolving product roadmaps, or emerging market opportunities **Public Compensation:** $152,000/year to $213,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.