Consultant - Data & Insights

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve-driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

The Granicus Experience Group (GXG) is Granicus' in-house digital agency, a cross-functional team of strategists, analysts, communicators and Granicus technology experts focused on customer experience and digital communications. We leverage best-in-class human-centered practices and a design-thinking approach to help our federal, state and local government customers better connect with the people they serve. We discover better insights, build better experiences, and achieve better outcomes.

GXG is a fast-growing agency at a high-growth tech company, seeking a Data & Insights Consultant to operationalize, analyze and measure the performance of digital campaigns and user journeys across multi-channel communications. This role is ideal for someone who thrives at turning complex data into clear, actionable insights that drive strategic decision-making for our clients.

Our Data & Insights Consultants analyze qualitative and quantitative data to assess campaign performance and audience behavior, which they build into custom reports and dashboards that communicate insights clearly and effectively. You will develop data-driven narratives aligned with our clients' digital communication goals and provide actionable recommendations that enhance outreach strategies and improve user experience.

Strong candidates are strategic thinkers with a passion for understanding customer behavior and proficiency in interpreting data from email, web, social media platforms, and client systems and sharing that understanding with clients. Candidates should have experience collaborating with multidisciplinary teams on how best to demonstrate impact to external customers.

Top candidates have a passion for understanding customer behavior, are experts in interpreting data from email, web, social media platforms, and client systems, are comfortable with storytelling with data, and confident presenting to internal and external stakeholders.

Candidates must have a desire to be part of a data-driven, customer-focused, fast-paced team that loves the mission of improving the citizen experience and providing world-class service to government customers.

Who We Are:

Data-driven thinkers, grounding our insights and recommendations for growth in measurable data and context.

• Human-centered design practitioners, understanding best practices, regardless of technology or use case, and always putting people at the center of our solutions.

• Digital content creators and strategists, applying best practices to key message development, evaluation of current client content, and identifying optimization opportunities.

• Innovators, leveraging design-thinking and other frameworks to keep our work fresh and help our customers adopt a mindset for change. We drive toward success with a spirit of experimentation and agility.

How We Show Up to Work:

• Demonstrate a polished, professional relationship with colleagues and customers.

• Assume positive intent.

• Be collaborative. Create space for and be open to different expertise and experiences.

• Be dependable and reliable for our customers and our colleagues.

• Be organized and manage your own workload.

• Be proactive. Be willing to jump in, not wait to be told.

• Be willing to try something new, not dependent on documented examples.

• Be empathetic. Consider the human experience, needs and motivations of our customers and our colleagues.

• Be open to feedback. Listen with the same passion with which you want to be heard.

• Be curious. Gather information and knowledge. Consider new ideas and approaches. Consider what you might not know.

Essential Function:

• Design and build dashboards and reports that integrate data from multiple sources, presenting a cohesive story of campaign performance and user behavior across the full customer journey.

• Ensure accurate tracking, quality assurance, and performance reporting across all digital communication touchpoints.

• Mine, analyze and synthesize data sources using a variety of tools and techniques to generate clear, objective, and actionable insights, under limited supervision.

• Collaborate closely with cross-functional teams, vendor partners, and clients to define reporting needs, operationalize measurement strategies, and drive optimization recommendations.

• Present data-driven findings in clear, compelling reports and dashboards tailored for non-technical audiences, including internal stakeholders and client teams.

• Monitor and resolve data quality and consistency issues to ensure reliable reporting and analysis

• Collecting, compiling, analyzing, and interpreting data relevant to the organization's outreach metrics.

• Provide strategic input on analytical methodologies, measurement frameworks, and best practices.

• Support internal team efficiency by streamlining workflows and improving data processes.

Knowledge/Skills/Abilities:

• Proven experience developing reporting tools and dashboard visualizations; familiarity with tools like Amazon QuickSight and Tableau is a plus.

• Skilled in building reports using data from multiple databases and sources.

• Strong background in quantitative research and statistical analysis; experience with qualitative research is a plus.

• Strong understanding of web analytics and behavioral data, including eventbased and engagement datasets from tools such as Google Analytics (GA4), Adobe Analytics, Siteimprove, or similar.

• Expertise in analyzing digital communication data, including platforms such as the Granicus family of products, email marketing tools, web analytics, social media, surveys, and other emerging channels.

• Demonstrated ability to translate complex data into clear, compelling narratives aligned with client goals.

• Curious and motivated to stay current with trends in data analytics and the public sector.

• Comfortable leading client-facing workstreams focused on reporting and dashboarding.

• Experience and/or enthusiasm for working with government clients

• Advanced proficiency in Excel and a strong data-first mindset.

• Be hungry and passionate, thrive on new opportunities, have a collaborative spirit, and be committed to making a difference with communications and collaboration

• Passion for public service, citizen engagement, and communication.

Experience/Credentials

• 5+ years of digital marketing analysis and dashboard building, working with external customers, preferably in a digital or consulting agency serving government or at a government agency with a focus on large communications programs

Other Job Info

These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.

This role is typically performed on a computer using Zoom or Teams. Individual will be on camera throughout the day engaging with other employees. The role is typically performed indoors within a home office environment. This role is typically performed while sitting or standing at a desk. The individual will occasionally lift light objects

Prior to the shutdown for the Covid-19 pandemic, GXG staff were expected to be available for on-site customer meetings with our federal, state