Head of Amazon (North America)

# Confidential Client seeks a Head of Amazon, North America (Onsite Midwest preferred. Remote possible.)

MIDWEST USA — I'm working with a legendary, privately held, family-run personal grooming brand with a dominant, category-defining brick-and-mortar position. Their Amazon business is high-eight figures globally, most of it domestic — and it's underperforming its potential because internal teams and agencies currently bid against each other on the same keywords, driving up the client's own CPCs.

**The opportunity:** Amazon's GMV is forecast to grow ~9.6% in 2026, roughly 3x US retail. Only ~10% of brands use Amazon Marketing Cloud with real sophistication. This client wants to be one of them — and prove Amazon media lifts sell-through in the brick-and-mortar doors where they already dominate.

**Two customers:** the professional barber or salon operator (technical detail, education, higher margin) and the home consumer, often a mom buying confidence, not just a clipper. You'll need fluency in both.

## About the Role

You'll own the US/Canada Amazon P&L, reporting to the President of North America — a pragmatist who has already sold the CEO and leadership team on this transformation. **This is not a turnaround.** Leadership is aligned; the migration plan is mapped. Your mandate:

1. Execute the already-approved 3P-to-1P migration and agency consolidation on schedule
2. Rebuild merchandising around a truncated, hero-SKU assortment
3. Install full-funnel retail media (including AMC) that provably lifts Amazon *and* brick-and-mortar

You'll make two hires (ops manager, analytics manager, both budgeted) and orchestrate a broader cross-functional org already in place: paid media, channel management, content, data/BI, Canada, and the agency partner.

**100-day scorecard:** directional impact on Prime Big Deal Days (October), material impact on the holiday window, catalog focus and category share moving right — all while the migration stays on schedule.

## Areas of Oversight

- Execute the phased 1P migration while protecting Buy Box integrity and managing pricing risk with channel management
- Bring ASIN-level profit-dollar economics (not percentage margins) to every assortment call
- Consolidate all paid media to one agency of record; end internal keyword bidding conflicts
- Use AMC to connect retail media to brick-and-mortar sell-through, not just marketplace ROAS
- Truncate the catalog to hero SKUs using CM1/CM2/CM3 tiering; build a gateway-SKU doctrine for tentpoles
- Run Prime Day, PBDD, and the holiday window as orchestrated campaigns with documented after-action reviews
- Run the agency RFP to a retainer-plus-upside structure; manage dual Amazon relationships (Retail and Ads)
- Own the US/Canada P&L with a monthly executive cadence; build decision-support, not reporting

## Qualifications

- Documented evidence of moving top line, bottom line, **and** category share on an Amazon business of real scale
- Deep 1P fluency: vendor economics, AVN negotiation you personally led, CRaP mitigation
- Real AMC or clean-room measurement experience — a specific finding that changed a budget decision
- Agency management including performance-aligned compensation design (not percentage-of-spend)
- Personal, activatable relationships inside Amazon Retail and/or Ads — we will check
- Builder/orchestrator mentality; comfortable leading through influence in a matrixed org
- High integrity, hypothesis-driven, patient in a company mid-transformation

## Compensation & Location

$175–225K base plus bonus tied to net sales and operating income; no equity (private, family-held). Midwest hybrid, ~1 hour from the office, 3 days on site — remote considered for an exceptional candidate. We're only hiring a 10. For the right 10, geography is negotiable; everything else isn't.

To apply, email Harry.Joiner@EcommerceRecruiter.com ... or TEXT 404-281-2025