Youtube Strategist # 26-21304

Duration: 02 Months Contract
 
Job Overview:
The ideal candidate is both a YouTube platform expert and experienced social strategist: highly organized, comfortable operating in a fast-paced environment, and able to move seamlessly between strategic recommendations, hands-on channel management, publishing, optimization, and cross-functional coordination.
 
Key Responsibilities:
 YouTube Strategy & Channel Growth

• Own day-to-day strategy and management of the YouTube channel throughout the engagement.
• Develop recommendations to maximize the performance and reach of both YouTube Shorts and long-form/VOD content, with a focus on the Fashion Show ecosystem.
• Identify platform-specific opportunities to drive audience growth, engagement, viewership, and channel health.
• Recommend incremental YouTube-first content, programming, and optimization opportunities based on platform best practices and audience behavior.
• Partner with the broader Social team to ensure YouTube strategy complements the overall organic social and content strategy.

Content Planning, Publishing & Optimization

• Lead YouTube planning, publishing, and optimization for each episode of Angels Among Us, including supporting and derivative content.
• Manage publishing and optimization of the Fashion Show and related pre- and post-show content.
• Own end-to-end publishing workflows across Shorts and VOD, including titles, descriptions, thumbnails, metadata, tagging, chapters, end screens, cards, links, and other optimization opportunities.
• Manage and optimize YouTube-specific platform functionality, including premieres, playlists, content hubs, chapters, community posts, and general channel organization and platform features.
• Coordinate content approvals and ensure all assets and publishing requirements are delivered accurately and on schedule.
• Proactively identify opportunities to extend the lifespan and value of existing content through repackaging, resurfacing, playlists, Shorts, and other YouTube-native tactics.

 Channel Management & Optimization

• Conduct a comprehensive audit and clean-up of the YouTube brand page, improving overall organization, discoverability, consistency, and user experience.
• Maintain and optimize channel architecture, including homepage organization, playlists, content groupings, featured content, and navigation.
• Monitor channel performance and content health, making ongoing recommendations and optimizations throughout the engagement.
• Ensure the channel reflects current YouTube best practices across both the consumer-facing experience and backend management.

Platform Partnership & Cross-Functional Coordination

• Serve as a key day-to-day point of contact with the YouTube team, coordinating platform recommendations, opportunities, approvals, technical needs, and support.
• Partner closely with Social, Creative, Production, Marketing, PR, and other cross-functional teams to coordinate YouTube deliverables and publishing needs.
• Manage timelines and dependencies across a high volume of content, proactively flagging risks, gaps, or opportunities.
• Provide clear communication around publishing plans, platform requirements, performance, and recommendations to key stakeholders.

Reporting & Insights

• Monitor performance across Shorts, VOD, Angels Among Us, and supporting content.
• Provide regular performance reporting and actionable insights to inform real-time optimization.
• Evaluate key channel and content KPIs, including views, watch time, retention, engagement, subscriber growth, traffic sources, and other relevant YouTube metrics.
• Translate performance and platform insights into clear recommendations for both the immediate campaign and longer-term YouTube strategy.

Qualifications

• 5+ years of experience in social media, with significant hands-on experience managing YouTube for a brand, publisher, entertainment property, or similarly scaled organization.
• Deep knowledge of the YouTube platform, including Shorts, long-form/VOD, Premieres, Community, playlists, channel architecture, YouTube Studio, analytics, and content optimization.
• Demonstrated experience developing and executing YouTube channel and content strategies designed to grow audiences and maximize content performance.
• Strong understanding of YouTube publishing best practices, discoverability, audience retention, packaging, and platform-native storytelling.
• Experience managing high-profile, high-volume, or live-event content is strongly preferred.
• Strong project management and organizational skills with the ability to manage multiple simultaneous workstreams and tight deadlines.
• Comfortable operating both strategically and hands-on—from recommending channel strategy to personally managing publishing, metadata, playlists, and channel organization.
• Strong communicator who can effectively coordinate across creative, production, marketing, and platform partners.
• Ability to operate with speed, sound judgment, and attention to detail in a fast-moving environment.

About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

AI Statement: By applying, you acknowledge that AI-assisted tools may be used during hiring.