Marketing Manager - Brand Strategy & CRM

Marketing Manager – Brand Strategy & CRM

About the Role
Are you a rare hybrid marketer who loves high-level brand storytelling but isn't afraid to dive deep into SQL data pipelines? A leading premium eyewear retailer is looking for a Marketing Manager to lead go-to-market planning and omni-channel initiatives across North America.

What We're Looking For (Required Skills):

• Technical Data Skills: Solid SQL and data analysis capabilities. You must be able to independently develop and validate targeting logic.

• Platform Experience: Hands-on experience with CRM and data tools like Unica, Responsys, and Google BigQuery. (Figma knowledge is a major plus!)

• Campaign QA: Strong attention to detail with proven experience in CRM campaign execution, proofing, and Quality Assurance.

• Mindset: A strategic, results-driven critical thinker who thrives in ambiguity, troubleshoots independently, and takes proactive ownership.

What You'll Do (Major Duties):

• Brand Leadership: Articulate a clear, inspired vision for regional brand initiatives; ensure consistent campaigns across all consumer touchpoints.

• Campaign & CRM Execution: Partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns.

• Test & Learn: Develop innovative, insights-driven test-and-learn initiatives based on consumer trends.

• Marketing Analysis: Independently analyze campaign effectiveness and validate complex targeting logic to optimize future initiatives.

• Team Development: Directly manage, motivate, and mentor team members to reach their full potential.