Store Manager

Position Summary

Ghost City Tours' retail location located in the historic French Quarter is hiring a Store Manager to lead day-to-day operations, drive sales performance, and manage a high-traffic retail location in New Orleans.

This role is responsible for:

• Store revenue performance
• Sales team leadership and coaching
• Inventory control and shrink reduction
• Operational execution and reporting

This is a hands-on management role for someone who can lead from the floor, hold a team accountable, and consistently improve store performance using data and KPIs.

Key Responsibilities

Sales & Revenue Management

• Drive store sales, conversion rate, and average order value (AOV)
• Coach team members to actively sell, upsell, and recommend products
• Monitor performance and adjust in real time to improve results
• Identify opportunities for bundling, add-ons, and revenue growth

Team Leadership & Staff Management

• Train, coach, and manage retail sales associates
• Set clear expectations for customer engagement and sales performance
• Enforce accountability for attendance, behavior, and results
• Participate in hiring, onboarding, and performance management

Customer Experience

• Ensure a high-quality guest experience aligned with hospitality standards
• Resolve customer issues quickly and professionally
• Maintain strong in-store energy, organization, and presentation

Store Operations

• Oversee daily operations: opening/closing, cash handling, reporting
• Ensure compliance with company procedures and retail standards
• Maintain a clean, organized, and professional retail environment

Inventory Management

• Maintain accurate inventory counts and conduct regular audits
• Track and resolve discrepancies and shrink
• Monitor stock levels, out-of-stock items, and product performance

Reporting & KPIs

• Track and report on:
• • Sales revenue
  • Conversion rate
  • Transactions
  • Revenue per visitor
  • Average order value (AOV)
  • Inventory accuracy
• Complete weekly KPI reporting and action plans

Qualifications

Required

• 3+ years of retail management or store manager experience
• Strong background in sales, customer service, and team leadership
• Experience managing KPIs, sales metrics, and store performance
• Inventory management experience (counts, audits, shrink control)
• Ability to work in a fast-paced, high-volume retail environment
• Strong communication and leadership skills

Preferred

• Experience in tourism, hospitality, or ticket sales
• Experience with POS systems, Shopify, or retail software
• Experience in high foot-traffic or tourist-driven environments

Schedule

This is a full-time, salaried (exempt) leadership role requiring flexible, business-driven availability.

The Store Manager is expected to be present during peak revenue hours, which regularly include:

• Evenings (high foot traffic + tour departures)
• Weekends (primary sales volume)
• Holidays and major New Orleans tourism events

The role oversees a high-volume, guest-facing retail environment, and requires consistent on-site leadership during busy periods, not just administrative coverage.

Our company operates 364 days per year, and this position is responsible for ensuring strong operational execution, team performance, and sales leadership whenever the business is busiest.

What We Offer

• Competitive base wages + commission eligible 
• Group health plan  |  medical, dental, vision 
• Paid Time Off accrual & paid holidays 
• Paid parental leave 
• Paid employee development 
• Ghost City Tours experiences & merchandise discounts 

Who This Role Is For

You’ll succeed if you:

• Are results-driven and motivated by sales performance
• Enjoy leading teams and improving employee performance
• Take ownership of store results and accountability
• Thrive in busy, customer-facing environments
• Are comfortable working with data, metrics, and operational systems

Ghost City Tours is a leading national tour company specializing in ghost tours, haunted pub crawls, and immersive historical experiences. Operating in some of America’s most historic destinations, we bring local history and legendary stories to life through engaging, memorable guest experiences. Our team is built on storytelling, hospitality, collaboration, and a shared passion for creating unforgettable experiences.