Admissions Director - Skilled Nursing & Rehabilitation

Prime Healthcare | Full-Time | Competitive Salary & Comprehensive Benefits

Are you a healthcare admissions professional who knows how to build strong referral relationships, convert opportunities into admissions, and create an exceptional experience for patients and families?

Prime Healthcare is seeking an experienced, motivated, and results-driven Admissions Director to lead admissions and referral development for our Skilled Nursing and Rehabilitation Center.

This is an excellent opportunity for a relationship-focused healthcare professional who understands the post-acute care admissions process and enjoys connecting with hospitals, case managers, social workers, physicians, discharge planners, and community partners.

If you’re ready to take ownership of admissions, strengthen referral partnerships, and help drive census growth, we want to hear from you!

We believe exceptional resident care starts with a strong, supported team. We offer:

• Competitive Salary Based on Experience

• Medical, Dental & Vision Insurance

• Paid Time Off (PTO)

• Paid Holidays

• 401(k) Retirement Plan

• Career Growth & Advancement Opportunities

• Continuing Education & Professional Development

• Supportive Leadership Team

• Employee Recognition Programs

• Stable & Growing Organization

As the Admissions Director, you will oversee the admissions process from initial referral through admission while developing relationships that support the facility’s census and occupancy goals.

You will serve as a key connection between the facility, referral partners, prospective residents, and families—helping ensure every admission is handled

with urgency, professionalism, compassion, and attention to detail.

• Manage the admissions process from initial inquiry and referral through resident admission

• Develop and maintain strong referral relationships with hospitals, physicians, case managers, social workers, discharge planners, assisted living communities, hospice providers, and other healthcare partners

• Drive referral development and census growth through consistent outreach and relationship building

• Review incoming referrals and conduct pre-admission screenings to determine appropriate placement

• Coordinate verification of Medicare, Medicaid, Managed Care, commercial insurance, and private-pay coverage

• Provide professional and welcoming facility tours to prospective residents and families

• Educate residents and families about skilled nursing, rehabilitation services, insurance coverage, and the admissions process

• Partner with Nursing, Therapy, Social Services, Business Office, and Administration to coordinate smooth and timely admissions

• Maintain accurate and timely admissions documentation within the Electronic Medical Record (EMR)

• Track and evaluate referrals, conversion rates, admissions activity, occupancy trends, and census goals

• Identify opportunities to strengthen referral pipelines and improve admission conversions

• Represent the facility through hospital outreach, networking, community partnerships, and professional events

• Maintain compliance with applicable CMS, Medicare, Medicaid, state, federal, and facility requirements

• Deliver an exceptional experience to every prospective resident, family member, and referral partner

• Minimum of two (2) years of experience in healthcare admissions, healthcare marketing, business development, case management, referral development, or a related healthcare role

• Experience within Skilled Nursing (SNF), Long-Term Care (LTC), Rehabilitation, Post-Acute Care, or a related healthcare setting

• Knowledge of the skilled nursing admissions and referral process

• Understanding of Medicare, Medicaid, Managed Care, and insurance verification

• Strong communication, relationship-building, sales, and customer service skills

• Ability to manage multiple referrals and priorities in a fast-paced healthcare environment

• Strong organizational, follow-up, and problem-solving skills

• Proficiency with Electronic Medical Records (EMR) and Microsoft Office

• Bachelor’s Degree in Healthcare Administration, Business Administration, Marketing, Social Work, or a related field

• Established relationships with hospital and community referral sources

• Demonstrated success with census development, referral conversion, and occupancy growth

• Previous experience as an Admissions Director or healthcare liaison

At Prime Healthcare, an admission is more than a number—it represents a patient and family trusting us with the next stage of their care.

We’re looking for an Admissions Director who can combine compassion with results: someone who understands the importance of responding quickly to referrals, building lasting professional relationships, creating a positive admissions experience, and helping the facility achieve its growth goals.

If you have experience as an Admissions Director, Admissions Coordinator, Hospital Liaison, Clinical Liaison, Healthcare Liaison, Marketing Director, Business Development Director, Case Manager, Social Worker, or Healthcare Admissions Professional, we encourage you to apply.

Join Prime Healthcare and help connect residents and families with the skilled nursing and rehabilitation services they need.