Marketing Analyst

We're looking for a data-driven Marketing Analyst to become the analytical backbone of our Growth Marketing team. In this role, you'll own the health and accuracy of our marketing funnel reporting, from top-of-funnel lead generation through pipeline contribution and serve as the go-to resource for identifying data issues, surfacing insights, and ensuring our revenue teams are working from a single source of truth.

What You'll Do:

Funnel Reporting & Analytics

• Build, maintain, and distribute recurring reports covering the full marketing funnel: Leads, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Sales Accepted Leads (SALs), and pipeline contribution
• Track funnel conversion rates, lead velocity, and stage-to-stage progression to identify trends and opportunities
• Partner with Growth Marketing to develop dashboards and reporting cadences that align with campaign cycles and weekly business GTM reviews

Data Quality & Integrity

• Conduct regular audits of marketing and sales data in Marketo & Salesforce to identify and resolve discrepancies, duplicate records, missing fields, and attribution errors
• Investigate anomalies in lead volume, conversion rates, or pipeline values and escalate or resolve root causes in collaboration with Revenue Operations and Marketing Ops
• Define and enforce data standards for lead statuses, campaign attribution, and funnel stage definitions

Cross-Functional Collaboration

• Act as a liaison between the Growth Marketing, Sales, and Revenue Operations teams to ensure consistent funnel definitions and aligned reporting
• Support campaign performance reviews by connecting marketing activity to downstream pipeline and revenue outcomes
• Participate in go-to-market planning by providing historical funnel benchmarks and forecasts

Process Improvement

• Identify gaps in current data capture, reporting processes, or tooling and recommend scalable improvements
• Document reporting methodologies, data definitions, and standard operating procedures

Minimum Requirements:

• 3-5 years of experience in a marketing analyst, business analyst, or marketing operations role
• Strong proficiency in Salesforce CRM: including building reports and dashboards, understanding lead/contact/opportunity objects, and diagnosing data issues
• Solid understanding of B2B marketing funnels and lead lifecycle stages (Leads, MQL, SQL, SAL, pipeline)
• Experience with marketing automation platforms (Marketo) and their Salesforce integrations
• SQL
• GA4
• Read logic from DBT
• Experience with BI or data visualization tools (e.g., Tableau, Omni)
• Advanced Excel/Google Sheets skills; comfort with large datasets
• Strong attention to detail with a track record of catching and resolving data discrepancies

Preferred Qualifications

• Exposure to multi-touch attribution models
• Experience working within a high-growth SaaS or technology environment

You'll Thrive Here If You

• Love digging into data to find out why numbers don't add up
• Can translate complex data findings into clear, actionable narratives for non-technical stakeholders
• Are comfortable owning reporting accuracy and raising flags proactively
• Enjoy working at the intersection of marketing and revenue operations

Soft Skills:

• Highly independent
• Can come in and figure things out fast
• Is comfortable identifying issues and raising flags proactively
• Can work across Marketing, Analytics, RevOps, and Sales
• Doesn't get rattled when data is/can be messy
• Has a "let me investigate that " mindset