Marketing Specialist

Description:

GALAXY LIFTS – MARKETING SPECIALIST 

We are seeking a Marketing Specialist who is highly organized and has extreme attention to detail. This marketing team member will handle multiple projects in a fast-paced environment with a positive attitude.?The marketing specialist supports the critical functions of the department with a proven understanding of marketing foundations and digital communication.?This strategic team member reports to the Marketing Manager and must be computer savvy with a passion for learning and willingness to tackle new challenges. 

THE COMPANY YOU WILL BE JOINING: 

• Branded manufacturer and marketer of powered cargo and passenger lifts 
• #1 player in its market with exceptionally high growth potential  
• Mission-driven: we elevate the quality of life for people needing assistance with vertical mobility 
• Galaxy Lifts is a division of Canopy Brands, the best home for the world’s mightiest small companies. Together, our family of brands generates more than $200 million in revenue and solves critical industry challenges across construction, industrial, municipal, utility, marine, and residential markets, supporting the essential systems and environments people depend on every day. 

WHAT WE OFFER YOU: 

• High Impact role on a winning team that is actively growing its physical space, manufacturing capabilities, marketing sophistication, and geographic reach 
• Meaningful autonomy and empowerment in a positive environment that supports development and recognizes achievement 
• Competitive salary with comprehensive benefits including subsidized healthcare, 401k matching, paid time off and 10 paid holidays  

WHAT THE ROLE DOES: 

• Develop industry-specific marketing content with a heavy focus on technical copywriting and proofreading 
• Plan, execute, and monitor B2B email marketing campaigns and segmentation 
• Support website content creation, including designing and updating new landing pages 
• Manage end-to-end trade show logistics, including planning, booth coordination, on-site team support, and post-event follow-up 
• Create and design customized sales materials, including presentations, case studies, and product/solution spotlights, ensuring alignment with brand guidelines 
• Capture and edit photos/videos for customer visits and company events 
• Serve as key liaison with external vendors and outside marketing resources 
• Maintain marketing publication calendar and track performance metrics across channels 
• Manage social media content creation, engagement, and strategy 

THE BACKGROUND THAT FITS: 

• Bachelor's degree in marketing, Communications or a related field, or equivalent experience 
• 2+ years of marketing experience required, preferably in a B2B environment 
• Understanding of digital marketing, including paid search and SEO, is a plus 
• Basic photography and videography skills are a plus 
• Experience with Adobe Creative Suite, WordPress, Google Analytics, Semrush, general AI-tools, HubSpot (or other CRM platforms), and HubSpot Marketing is a plus 
• Highly organized with strong attention to detail and accuracy 
• Creative thinker willing to explore and brainstorm new ideas as a team 
• Portfolio of print, digital, and marketing campaign samples is a plus. 
• Open to occasional travel as needed 
• Excellent communication and collaboration skills, comfortable working with sales teams, operations, and customers 
• Local to Mabank, TX or willing to relocate   
• Demonstrates Galaxy Lifts core values: Respect, Precision, Urgency, Mastery, Positivity 

Requirements: