Director of Business Development - Home Health

Director of Business Development – Home Health

Preferred Care Home Health Services is seeking an experienced Director of Business Development to lead growth initiatives and strengthen referral partnerships throughout the market. This is a hands-on leadership role for a healthcare business development professional who understands the home health industry and knows how to build strong, lasting relationships with referral sources and community partners.

Key Responsibilities

• Develop and execute business development strategies to increase referrals, census, and market share.
• Build and maintain strong relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other referral partners.
• Identify new business opportunities and develop strategies to expand market presence.
• Lead community outreach activities, presentations, health fairs, and networking events.
• Collaborate with clinical operations, intake, and leadership to support agency growth and patient needs.
• Monitor referral activity, market trends, and competitor activity to identify opportunities.
• Track and report key business development metrics and results to leadership.
• Lead, mentor, and support marketing/business development team members.
• Ensure all marketing and outreach activities follow applicable healthcare regulations and company standards.
• Represent Preferred Care Home Health professionally throughout the community.

Qualifications

• 5+ years of healthcare business development, marketing, or sales experience preferred.
• Home health experience strongly preferred.
• Proven success developing referral relationships and driving business growth.
• Strong understanding of the healthcare and home health market.
• Excellent communication, presentation, networking, and relationship-building skills.
• Strong organizational, leadership, and time-management abilities.
• Ability to work independently in a field-based environment.
• Bachelor's degree in marketing, Business, Healthcare Administration, or related field preferred.

What We Offer

• Competitive compensation
• Health, dental, and vision insurance
• Life insurance
• 401(k)
• Paid time off
• Supportive, collaborative work environment
• Opportunity to make a direct impact on agency growth

Travel: Approximately 50% within the assigned market
Job Type: Full-Time
Work Location: Field-Based / On the Road