Outside Sales Representative

Our client is a Northern California food manufacturing and milling company hiring a Sales Representative to sell milled rice and mill products to industrial customers and large distributors. This is a direct-hire B2B role—food manufacturers, co-packers, ingredient houses, and wholesale/distributor partners—not restaurant route sales.

The ideal candidate has sold food products or ingredients to commercial and industrial accounts, manages a book of business, and keeps a clean CRM of clients and prospects.

Sales and account management

• Sell mill products (milled rice, brown/white programs, broken rice, rice flour, bran, and related packs) to industrial users and large distributors.

• Manage commercial and industrial accounts: manufacturers, co-packers, snack/bakery plants, ingredient buyers, and distributor warehouses.

• Grow volume and margin with current customers through multi-SKU adoption, contract renewals, and reliable fill rate and spec.

• Prospect and close new industrial and distributor logos; qualify need, spec, volume, freight, and decision process.

• Coordinate quotes, samples, specifications, COAs, and load-out with operations, quality, and logistics.

CRM and pipeline

• Maintain an accurate CRM: contacts, account history, opportunities, next steps, and forecast.

• Track existing and prospective relationships so coverage and follow-up are visible to leadership.

• Report weekly pipeline, wins/losses, and at-risk accounts; flag capacity, quality, or freight issues early.

What you bring

• 3+ years selling food products, ingredients, or related commodities to commercial, industrial, or distributor customers.

• Proven account management and new-business development.

• Hands-on CRM experience (Salesforce, HubSpot, Dynamics, or similar) and disciplined pipeline hygiene.

• Valid driver’s license and willingness to travel plants and DCs across Northern and Central California.

• Preferred: rice/grain/ingredient background, existing CA manufacturer or distributor relationships.