Marketing and Outreach Coordinator

Overview:

Our Marketing Outreach Coordinator oversees the planning and implementation of outreach strategies. This position is primarily responsible for connecting people in the broader community by cultivating relationships with businesses, individuals, and other relevant organizations and attending marketing events and conferences to help promote and represent Lakeview throughout the year. .

This position requires primarily hybrid work, and going between our office locations and events.

- Preferred location area is Duluth MN or Grand Rapids MN

Qualifications:

• 3+ years working in human services (preference for experience with Healthcare and marketing)
• Demonstrated work experience in networking and community involvement
• Be at least 18 years of age.
• Live in the general proximity of all Lakeview Behavioral Health locations.
• Be available to travel 50-75% of the time.
• Possess a bachelor degree or has experience in communications, marketing, business or related fields.
• Ability to successfully complete MN Dept of Human Services background study.
• Posses experience with an Electronic Health Record (EHR) system or demonstrate technological experience to navigate an EHR
• Strong analytical, organization and interpersonal skills.
• Ability to work as an effective team member as well as operate independently.

Essential duties and responsibilities:

• Set, manage and enforce LBH style guide for all internal and external marketing materials
• Develop and implement marketing initiatives.
• Use analytics to determine ROI for investments in varied marketing channels, and synthesize data to inform future marketing targets.
• Training and development.
• Adhere to Lakeview Behavioral Health (LBH) policies and procedures.
• Maintain a calendar of outreach activities, including community events, workshops, appearances, and other communication opportunities.
• Prepare marketing materials for community outreach activities.
• Nurture new and old relationships with collaborative partners.
• Schedule regular outreach exhibitions in the community and educate employees on community responsibility.
• Prepare accurate records and reports on the goals for outreach.
• Assist in the organization of special events, including volunteer appreciation events and other outreach initiatives.
• Work closely with the Leadership team.
• Follow HIPAA and compliance standards as required by LBH
• Help create a positive, upbeat work environment; participate in team building activities; exemplify a positive manner and attitude and encourage others to do the same.
• Participate in community education and events.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Passionate behavioral health company led by clinicians for clinicians.