Event Marketing Manager

• Support Gartner's Conferences Marketing team with sponsor-focused marketing campaigns, including email marketing, database marketing, lead generation, and ROI reporting.
• Manage and track email and digital campaigns across Conferences, IOCS, Supply Chain, and Digital portfolios using channels such as LinkedIn and Google Display.
• Partner closely with sales teams to generate and deliver qualified leads while collaborating with multiple stakeholders.
• Must have experience with email campaign execution, campaign analytics/reporting, lead generation, and digital marketing.
• Experience with Canva (or similar design tools) is required; candidate will create and modify marketing assets using established templates.
• Team-oriented professional needed for a 40-hour/week hybrid role requiring onsite attendance in Irving office once per week (Wednesday preferred). Two interview rounds; no overtime or weekend work anticipated.

What you'll need:

• Bachelor's Degree in related field of study
• Minimum of 3+ years’ experience in B2B product marketing and value message development to executive level audience
• Experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
• Proven marketing leader and partner to sales and client-facing stakeholders
• Knowledge and experience in multi-channel marketing campaign creation, lead management, and pipeline conversion
• Data-driven and analytical; experience with Google Analytics and PowerBI a plus
• Great interpersonal, collaborative and oral/written communication skills
• Experience with fundamental principles of design
• SEO/SEM, web content creation and content management skills; experience with Adobe Experience Manager a plus
• Left Brain + Right Brain by nature; understand customer insights, data and analysis and be able to use it to develop compelling messaging, copy and content

Bachelor's Degree in related field of study

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