Audio-Visual Sales Professional

Turn Technology Into Solutions. Relationships Into Results.

Are you a driven sales professional who knows the ProAV world and loves turning client challenges into smart technology solutions? We’re looking for an Audio Visual Sales Professional who can build strong relationships, uncover opportunities, and help customers bring their vision to life through innovative AV technology.

In this role, you’ll own the sales process from prospecting and relationship development through solution strategy, proposals, and closing. You’ll work closely with clients, manufacturers, engineers, and our internal teams to develop solutions that deliver real value—not simply sell equipment.

The right person understands that successful ProAV sales are about more than hitting a number. It’s about becoming a trusted partner, asking the right questions, understanding the technology, and creating long-term relationships that keep clients coming back.

What You’ll Bring

• Proven success in B2B sales, ideally within Professional AV, technology, integration, or a related industry
• A strong understanding of—or genuine passion for—audio visual technology and integrated systems
• The ability to prospect, develop new business, and grow existing client relationships
  Confidence in presenting solutions, preparing proposals, negotiating, and closing opportunities
• Excellent communication and relationship-building skills
  A consultative approach focused on understanding the client's business and solving problems
• Self-motivation, accountability, and the drive to build and manage a strong sales pipeline
• The ability to collaborate with technical and operational teams to deliver an outstanding customer experience

Why This Opportunity?
This is an opportunity to do more than sell AV equipment. You’ll help organizations communicate, collaborate, connect, and create better experiences through technology—while building a career in an industry that is constantly evolving.

If you know how to build relationships, uncover opportunities, and turn technology into solutions, we want to hear from you.

Job Responsibilities

• Identify and develop new business opportunities within the Professional Audio Visual market.
• Build and maintain strong, long-term relationships with new and existing clients.
• Meet with clients to understand their business needs, technology goals, budgets, and project requirements.
• Recommend AV solutions that align with the client’s operational and technical needs.
• Manage the full sales cycle from prospecting and initial discovery through proposal, negotiation, and closing.
• Prepare and present professional proposals, quotes, presentations, and solution recommendations.
• Maintain an active sales pipeline and consistently follow up on leads and opportunities.
• Collaborate with engineering, project management, installation, and operations teams to ensure proposed solutions can be successfully delivered.
• Work with manufacturer and vendor partners to stay current on products, technologies, pricing, and industry trends.
• Conduct site visits, client meetings, demonstrations, and presentations as needed.
• Accurately maintain customer, opportunity, and sales activity information within the company’s CRM.
• Monitor project opportunities and assist with forecasting future sales and revenue.
• Develop strategies to grow existing accounts through additional products, services, upgrades, and ongoing support.
• Represent the company professionally at industry events, networking opportunities, trade shows, and client meetings.
• Maintain a strong working knowledge of AV technologies, including audio, video, control, conferencing, collaboration, and integrated systems.
• Partner with internal teams to ensure a smooth transition from sales to project implementation and a positive overall client experience.
• Work toward established sales goals while maintaining a consultative, relationship-focused approach.
• Perform other sales and business development responsibilities as needed to support company growth

Qualifications & Skills for Success

• Consultative Selling – Ability to uncover client needs, identify challenges, and recommend AV solutions that provide measurable value.
• Business Development & Prospecting – Comfortable generating leads, opening new accounts, networking, and creating new business opportunities.
• Relationship Building – Skilled at developing trusted, long-term relationships with clients, partners, manufacturers, and internal teams.
• ProAV Industry Knowledge – Working knowledge of professional audio, video, conferencing, collaboration, control, and integrated AV systems.
• Technical Aptitude – Ability to understand AV system concepts and communicate technical solutions in a way that makes sense to both technical and non-technical customers.
• Communication & Presentation Skills – Confidently presenting solutions, conducting client meetings, and communicating professionally in person, virtually, and in writing.
• Negotiation & Closing Skills – Ability to navigate pricing discussions, overcome objections, negotiate effectively, and move opportunities toward a successful close.
• Pipeline & CRM Management – Strong organizational skills for managing prospects, opportunities, follow-ups, forecasts, and customer information.
• Strategic Thinking – Ability to recognize opportunities within accounts and develop strategies for growing long-term client relationships.
• Problem Solving – Resourceful and solutions-oriented when addressing client needs, technical challenges, budget limitations, or changing project requirements.
• Collaboration – Ability to work closely with engineering, project management, installation, operations, and leadership teams throughout the sales and project lifecycle.
• Initiative & Self-Motivation – Takes ownership of developing business and moving opportunities forward without requiring constant direction.
• Accountability – Consistently follows through on commitments and takes responsibility for sales activities, client relationships, and results.
• Adaptability – Comfortable working in a fast-moving technology industry where products, solutions, and customer needs continually evolve.
• Customer Focus – Maintains a strong commitment to understanding the customer and delivering an exceptional experience before, during, and after the sale.
• Time & Priority Management – Effectively balances prospecting, client meetings, proposals, follow-ups, internal collaboration, and account management.

We are a lean, agile, and innovative SMB operating at the intersection of Pro AV and Broadcast/Video Streaming technologies. While our culture is very family-like, it is fast-paced, collaborative, and entrepreneurial, encouraging employees to take initiative and contribute directly to our growth. We value data-driven decision-making and a commitment to delivering high-quality solutions and products to our customers worldwide.