Sales Manager

POSITION SUMMARY

As Sales Manager, you will oversee all aspects of sales for our roofing and remodeling divisions. You will lead, train, and hold accountable two distinct sales teams: the Roofing Team, focused on outbound, hunting-style sales for generating new business and closing residential roofing contracts; and the Design-Build Remodeling Team, focused on consultative, long-cycle sales for design agreements, project proposals, and high-ticket remodels. You will be responsible for driving revenue, maintaining team accountability, and ensuring both divisions operate efficiently and profitably.

Effective skills, traits and behaviors required for Sales Manager position:

• Communication Skills- proficient communication skills, able to express ideas clearly and listen actively to others
• Team Player Mentality- understand the value of teamwork and actively contribute to the success of the team
• Problem solving skills- adept at identifying challenges, analyzing situations, and developing creative solutions; remain calm under pressure and approach problems with a positive and proactive attitude.
• Adaptability- flexible and adaptable to change
• Emotional intelligence- possess high level of EI, which enables them to understand and manage their own emotions effectively and navigate interpersonal relationships with empathy and understanding
• Strategic thinking- ability to think strategically and envision the big picture; align departmental goals with company goals
• Decision making skills- decisive and capable of making tough decisions in a timely manner
• Accountability- take ownership of responsibilities and hold others accountable for actions and results
• Leadership by example- lead by example; inspire others
• Continuous learning- committed to personal and professional development; open to feedback and actively seek self-improvement opportunities

COMPETENCIES

• Lead, train, mentor, and hold accountable two distinct sales teams: the Roofing team (outbound, hunting-style sales) and the Design-Build Remodeling team (consultative, long-cycle sales).
• Establish and execute comprehensive sales strategies to meet and exceed monthly, quarterly, and annual sales goals for both divisions.
• Drive revenue growth and maintain profitability while ensuring operational efficiency across roofing contracts, design agreements, and high-ticket remodeling proposals.
• Oversee sales pipeline tracking, lead conversion metrics, and CRM utilization (Profit Finder Pro) to ensure consistent follow-up and deal progression.
• Collaborate closely with Marketing and Production Managers to align lead generation, sales forecasting, project handoffs, and pricing structures.
• Conduct weekly sales meetings, technical/software training, and open lead reviews to foster continuous team development and accountability.
• Lead recruitment, onboarding, and ongoing performance management for expanding sales talent across both departments.

JOB RESPONSIBILITIES

Leadership & Team Management

• Lead, mentor, and coach sales teams across both divisions
• Recruit, onboard, and retain top sales talent
• Conduct ride-along, field coaching, and performance reviews
• Set clear KPIs and hold reps accountable

Sales Strategy & Process

• Develop division-specific sales processes and scripts
• Monitor pipelines and forecast revenue for both divisions
• Implement tools and systems to improve efficiency and tracking
• Collaborate with marketing to optimize lead flow

Performance & Reporting

• Track division-specific KPIs:
• • Roofing: leads generated, appointments set, close rate, revenue per rep
  • Remodeling: appointment-to-design %, design-to-close %, average ticket, gross margin, sales cycle length
• Report performance metrics to GM and make data-driven recommendations

EDUCATION AND EXPERIENCE

• 5+ years of sales management experience in roofing, remodeling, or construction industries required
• Proven success leading both outbound hunting sales teams and long-cycle consultative design-build sales teams
• Demonstrated expertise in sales forecasting, pipeline management, and closing high-ticket agreements
• Proficiency with CRM systems (Profit Finder Pro / PFP/ Service Titan), estimating tools, Chief Architect, and Microsoft Office
• High school diploma required; Bachelor's degree preferred

Join our dynamic team at TraVek, a leading provider of roofing solutions dedicated to delivering top-quality service and products to our valued customers. With a commitment to excellence and a focus on customer satisfaction, with following our core values and culture.