Regional Director of Business Development Skilled Nursing

Regional Director of Business Development — Skilled Nursing Facilities

Must have extensive Business Development experience in multi-site skilled nursing facilities to be considered. If you do not have this experience your application will not be considered.

Location: Central PA | Multi-Site Coverage & Regional Travel Required
Salary: $120,000–$135,000 annually
Reports To: VP of Business Development

About the Opportunity

We are seeking an experienced, results-driven Regional Director of Business Development to lead census and q-mix growth across a portfolio of skilled nursing facilities throughout Central Pennsylvania, including Camp Hill, Gettysburg, Lancaster, and surrounding areas.

This is a high-impact leadership role for someone who thrives on building relationships with hospital systems, managed care organizations, physician groups, and community referral sources while leading and mentoring facility-level business development teams.

What You'll Do

• Own the business development strategy and performance for multiple SNF locations across an assigned Pennsylvania region.

• Build and manage referral relationships with hospital discharge planning, case management, ACOs, physician groups, and other community referral sources.

• Recruit, train, and manage Central Admissions, Clinical Liaisons, Community Marketers, and Facility-Based Admissions Directors.

• Establish and monitor KPIs for conversion rates, response times, referral source development, and census growth.

• Analyze PointClickCare and CRM/referral data to track performance, referral trends, and payer mix.

• Partner with regional and facility administrators and nursing leadership to align facility capabilities with referral demand.

• Manage payer and managed care relationships and support compliance with Medicare, Medicaid, and managed care requirements.

• Represent the organization at industry events and referral source functions.

• Monitor competitor activity, market trends, and reimbursement changes that may affect referral flow.

• Report regularly to executive leadership on regional pipeline health, occupancy trends, census growth, and business development opportunities.

What We're Looking For

• MUST have extensive Regional Business Development experience in Skilled Nursing.

• 5+ years of business development or marketing leadership experience in skilled nursing.

• At least 2 years of experience managing a team across multiple facilities.

• Proven track record of growing census and managing multi-site referral territories.

• Strong working knowledge of managed care, Medicaid eligibility processes, and post-acute referral pathways.

• Experience with CRM/referral management systems and data-driven decision-making.

• Exceptional relationship-building, negotiation, communication, and leadership skills.

• Strong understanding of the skilled nursing and post-acute healthcare market.

• Valid driver's license and willingness to travel regularly throughout Pennsylvania.

Compensation & Bonus

• Base Salary: $120,000–$135,000 annually

• Bonus Structure: Up to $15,000 annually

• Performance-based incentive opportunities

Regional Perks & Expense Support

• Gas card

• Car allowance

• Mileage reimbursement

• Phone allowance

• Company debit card for approved business expenses

Benefits

• Comprehensive Medical, Dental, and Vision Benefits

• 401(k) Savings Plan

• Paid Time Off

• Employee Assistance Program (EAP)

If you have extensive regional business development experience in skilled nursing and a proven ability to grow census, develop referral relationships, and lead teams across multiple facilities, we want to hear from you.

Apply today!

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