Mgr, Strategic Communications and AI Reputation Intelligence
| Verified Pay check_circle | Provided by the employer$107,920 to $134,900 per year |
|---|---|
| Hours | Full-time, Part-time |
| Location | Hershey, Pennsylvania |
About this job
Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day.
1. Lead AI Reputation Strategy
2. Monitor and Shape AI Narratives
3. Drive Cross-Functional Alignment
4. Build AI-Ready Communications Infrastructure
5. Measure Impact and Advance Innovation
Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field preferred.
- Strong understanding of generative AI, large language models, and emerging AI-driven search experiences.
- Knowledge of reputation management, narrative development, stakeholder communications, and brand strategy.
- Experience using analytics, insights, and measurement frameworks to drive decision-making.
- Ability to influence and align senior leaders and cross-functional partners without direct authority.
- Familiarity with structured data, SEO, content discoverability, and generative engine optimization practices.
- Strong written, verbal, presentation, and executive communication skills.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
The anticipated base salary range for this role is $107,920 to $134,900per year. The actual base salary offered will depend on a variety of jobrelated factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performancebased incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial wellbeing (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial wellbeing by visiting the Hershey Digital Employee Experience at
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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Nearest Major Market: Harrisburg
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