Marketing Specialist

Marketing Specialist – Kaytee Small Animal & Pet Bird

Location: Milwaukee Metro

Love pets and want to build brands people care about?
We’re looking for a Marketing Specialist to join our Kaytee Pet team and help bring new products to life—from concept to shelf. 

We’re a collaborative, down-to-earth team that values curiosity, accountability, and continuous improvement. We believe great ideas can come from anywhere—and we encourage questions, learning, and growth. We take pride in creating a supportive environment where employees feel valued, empowered, and encouraged to make an impact while growing both personally and professionally.

In this role, you’ll collaborate cross-functionally with product development, R&D, operations, and creative teams to bring products to market, manage a large portfolio, and shape how our brands show up in-store and online. If you’re organized, curious, creative, and excited to grow in marketing, this is a strong entry point into brand or product management.

Responsibilities

• Help manage a portfolio of products across our Kaytee Small Animal and Pet Bird businesses
• Support new product launches from concept through market release
• Create clear, actionable creative briefs for packaging, digital, and marketing materials
• Maintain and update product information across digital and print platforms
• Use data and market trends to support pricing, merchandising, and assortment decisions
• Partner with cross-functional teams (Sales, R&D, Operations, Finance, and external agencies) to keep projects moving and aligned
• Develop sales tools and materials that help bring products to life for customers
• Support day-to-day marketing operations and ensure projects stay on track
• Ensure packaging meets brand, legal, and regulatory requirements
• Manage multiple concurrent projects across marketing, product, and operations teams
• Develop shot lists, and scripts for product videos and digital campaigns

What You’ll Gain

• Hands-on experience launching products in a national consumer brand
• Experience developing products to be sold in traditional brick and mortar stores and extensive experience in what it takes to win in Ecommerce
• Exposure to cross-functional teams across marketing, product, and operations
• Experience working with real market and sales data
• A clear path to grow into Brand Management or Product Management roles
• Exposure to the full product lifestyle, from concept through launch and post-launch optimization
• Ownership of projects with visible impact on the business
• Opportunities to present work to internal stakeholders and contribute to key business decisions

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field 
• 1-2 years of experience in marketing, product management, or a related field (CPG experience is a plus)
• Familiarity with syndicated data (Nielsen, IRI) is a bonus, not required
• Strong organizational and project management skills with the ability to handle multiple projects at once
• Clear communication skills (written and verbal)
• Comfort working in tools like Microsoft Excel, PowerPoint, and Word
• A proactive mindset—you ask questions, solve problems, and take initiative
• Interest in or passion for the pet industry (experience with small animals or pet birds is a plus)

Work Environment

Currently working a hybrid schedule: 4 days in office, 1 day remote