Creative Strategist

Creative Strategist, Direct Response / Paid Social

100% Remote.

About the Role

We are seeking a Creative Strategist who is passionate about direct response marketing, copywriting, and creating paid social ads that convert.

This is not a traditional brand marketing or social media role. We're looking for someone who is fascinated by why people buy, follows great marketers and copywriters, and wants to build their career in performance marketing.

This is a junior-level role working directly under a senior creative strategist. You will learn and follow an established creative development system, conducting customer and competitor research, developing hooks, angles, scripts, and creative concepts, and helping turn approved ideas into high-performing paid social ads.

The ideal candidate understands that great creative comes from experience, testing, and learning from the market, not simply knowing marketing formulas. We're looking for someone who is willing to make a lot of ads, learn from what works and what doesn't, and continually improve.

Responsibilities

• Conduct customer, competitor, and market research to identify pain points, motivations, objections, and opportunities for new creative angles.
• Develop creative concepts, hooks, scripts, and messaging for paid social campaigns.
• Build creative concepts based on approved strategies, proven frameworks, and established compliance guidelines.
• Write direct response copy for video, static, UGC, and other paid social formats.
• Analyze winning and losing creative to understand what worked, what didn't, and why.
• Help adapt successful creative concepts for different audiences and demographics.
• Work closely with the senior creative strategist and media buying team to test, optimize, and improve creative.
• Research and stay current on successful advertising, copywriting, UGC, Meta, TikTok, and short-form video trends.
• Learn and apply direct response principles, customer psychology, and conversion-focused messaging.
• Contribute to a high-volume creative testing environment where every test is an opportunity to learn.

Qualifications

• 2+ years of experience in marketing, copywriting, direct response, performance marketing, or related creative work.
• Hands-on experience creating paid social ads is strongly preferred.
• Demonstrated passion for marketing, advertising, or copywriting.
• Strong interest in direct response marketing and understanding why people take action.
• Experience with Meta, TikTok, Instagram Reels, or other short-form advertising platforms.
• Ability to work quickly, take feedback, and continuously improve.
• Experience creating and testing your own ads, content, or marketing campaigns is a strong plus, even if it was outside of a traditional job or agency environment.

Required Skills

• Strong direct response copywriting fundamentals, including hooks, curiosity, objection handling, social proof, urgency, and calls-to-action.
• Understanding of consumer psychology and persuasion.
• Ability to research an audience and translate customer insights into creative ideas.
• Ability to identify and develop different creative angles based on customer pain points, motivations, and objections.
• Strong understanding of short-form video and UGC creative, including hooks, retention, messaging, and CTAs.
• Ability to study existing ads and understand why a particular concept, hook, or angle may be working.
• Willingness to learn from performance data and continuously iterate.