Social Media Coordinator

Responsibilities

• Strategy & Publishing Cadence: Formulate social plans and publish high-quality daily content—including original picture and video content, graphics, and captions—adhering to posting requirements as needed per dealership.
• Facebook & TikTok: 3–5 posts/week
• Instagram: 3–4 feed posts/week + daily Stories
• Google Business Profile: 3–7 posts/week (As needed)
• YouTube: 1–2 videos per month
• Content Calendars & Workflows: Plan monthly calendars and manage team production requests using Microsoft software, Canva or Wrike.
• Reputation & Community: Monitor channels, respond daily to inquiries and reviews via approved platform(s) and grow local follower bases.
• Analytics & Trends: Track monthly performance metrics to refine strategy; stay current on automotive marketing, algorithms, and digital tools.
• Departmental Support: Collaborate with the marketing team on broader promotional initiatives and administrative tasks.

Ideal Qualities:

• Meticulous organization, attention to detail across multiple accounts, and strong copywriting skills.
• Proactive, high-energy mindset with a solid grasp of automotive marketing and retail branding.
• Proficiency in MS Office, all social platforms, Birdeye, and Sprout Social.

Requirements:

• Education: Bachelor’s degree in Marketing, Communications, PR, Digital Media, or related field.
• Experience: 1–3 years in social media strategy, content creation, and review management. Graphic design, video editing, or automotive experience preferred.
• Tools & Adaptability: Experience with Birdeye/Sprout Social; ability to manage competing deadlines and multitask efficiently.
• Travel: Ability and willingness to travel to any/all Pine Belt dealerships and events.