Remote Senior Media Social Specialist

Senior Media Social Specialist needs 5 years experience

• Significant hands-on experience managing paid social campaigns in different parts of the funnel, particularly across Meta and TikTok.
• Strong understanding of campaign trafficking, QA, creative management, audience management, budget pacing, and optimization.
• Strong analytical skills and data literacy with the ability to translate campaign performance into actionable recommendations.
• Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Experience collaborating with media, creative, analytics, and data teams.
• Familiarity with social reporting and measurement tools.

Duties:

• Manage hands-on campaign execution across Meta and TikTok, including campaign setup, QA, and other duties related to ongoing maintenance and updates.
• Monitor and optimize campaign performance, including budget pacing, frequency, creative fatigue, bids, budgets, audiences, and other campaign-health indicators, proactively identifying issues and opportunities.
• Analyze campaign performance and provide actionable insights, testing ideas, and optimization recommendations that support Brand and Performance objectives.
• Partner with paid social leadership and cross-functional teams to support campaign planning, reporting validation, measurement processes, and other seasonal execution needs.