Healthcare Social Media & Marketing Specialist

A large healthcare organization is seeking an experienced Social Media & Marketing Specialist to strengthen our online presence and promote healthcare services to patients, families, referral sources, and healthcare professionals.

This role requires prior healthcare marketing experience. Applicants without healthcare industry experience will not be considered.

We are looking for someone who understands the healthcare landscape and can develop targeted marketing campaigns that increase brand awareness, generate qualified leads, support recruitment efforts, and connect individuals and families with the healthcare services they need.

Key Responsibilities

• Develop and manage social media and digital marketing campaigns across multiple platforms

• Create engaging, professional content tailored to healthcare audiences

• Promote healthcare services, patient programs, employment opportunities, and community initiatives

• Develop strategies to reach patients, caregivers, referral sources, healthcare professionals, and local communities

• Monitor campaign performance, engagement, and lead generation metrics

• Identify new marketing opportunities based on healthcare industry trends and market data

• Maintain a consistent and professional brand image across all platforms

• Collaborate with leadership and department managers to support organizational growth and service-line expansion

Required Qualifications

• At least 3 years of healthcare marketing experience, preferably with a healthcare provider, home care agency, hospital, medical practice, healthcare staffing company, or healthcare marketing agency

• Proven experience developing and managing successful healthcare-focused social media and marketing campaigns

• Strong content writing, communication, and creative skills

• Experience marketing healthcare services to patients, families, referral sources, and community partners

• Knowledge of healthcare marketing regulations and best practices

• Experience with social media analytics, digital advertising, lead generation, and audience targeting

• Ability to manage multiple campaigns and priorities simultaneously

• Results-driven, organized, and able to work independently

Preferred Experience

• Marketing experience in home care, nursing services, healthcare staffing, behavioral health, hospice, or related healthcare services

• Experience supporting healthcare recruitment campaigns

We are seeking someone who brings fresh ideas, understands the healthcare industry, and can turn marketing efforts into measurable business results.

Interested candidates should submit a résumé showing healthcare marketing experience.

Please note: Healthcare marketing experience is required for this position.

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