Shopper Insights Manager

CLIENT HIGHLIGHT
The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION
Plano, TX 75023

COMPENSATION
$57 per hour

SCHEDULE
On-site
Monday-Friday (40 hrs per week)

CONTRACT TERM
6-month contract with high likelihood of extension/conversion to full-time employee

POSITION OVERVIEW – Shopper Insights Manager
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

RESPONSIBILITIES
•    Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research.
•    Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies.
•    Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in.
Manage project set up by:
• Partnering with key stakeholders to gather key inputs and stim for testing
• Supporting questionnaire set up, design and internal reviews and quality checks
• Project management and timelines of key phases and deliverables
• Determine and recommend best research methodology to address business questions
Vendor Management:
• Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment
• Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables
• Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise
• Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines
• Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements
• Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business
• Analyze and interpret data providing learnings that will bring value to the business
• Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations
Research Capabilities:
• Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience a plus
• Superior Shopper focused Insights experience; Shopper Marketing/Channel Marketing experience a plus
• Experience managing online research community a plus
• Proven ability to manage external vendor relationships, including RFP development, contract negotiation, and ongoing performance management
• Ability to triangulate data and insights from different sources to drive consultative decision making

REQUIRED SKILLS
•    Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field.
•    5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
•    Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget.
•    Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
•    Strong ability to work independently and manage one's time.
•    Strong mentoring skills necessary to provide support and constructive performance feedback.
•    Strong knowledge of principles and methods for showing, promoting, and selling products or services.
•    Strong ability to develop marketing and pricing strategy.
•    Strong knowledge of media production, communication and dissemination techniques and methods.