Brand Engagement Manager [213734] - Now Hiring

Aquent is proud to partner with a globally recognized leader at the forefront of the beauty and consumer goods industry, celebrated for its unwavering commitment to excellence and groundbreaking products. This innovative company is a true force in shaping market trends and connecting with consumers globally, driven by a passion for creating impactful and memorable brand experiences that resonate deeply.

This is an extraordinary opportunity to step into a pivotal role where your expertise will directly shape compelling brand voices and drive consumer engagement across dynamic platforms. You will be a central figure in orchestrating comprehensive 360° communications strategies, making a tangible contribution to the success and visibility of beloved brands. This high-impact position is perfect for an agile individual with a passion for advocacy and influence, ready to tackle diverse challenges from innovative creator campaigns to seamless event execution, directly influencing brand perception and market presence across a vibrant industry.

What You’ll Do

• Champion brand voices and aesthetics across traditional, digital, and social media channels, ensuring all content is perfectly on-brand and deployed according to best practices.
• Implement integrated communications strategies to build and sustain powerful brand images for external audiences.
• Lead influencer strategy and campaign execution from conception to completion, collaborating with various agencies and creators.
• Generate compelling and innovative content for social media platforms and key retail partners.
• Assist in the meticulous planning and flawless execution of special events and strategic sponsorships.
• Research and engage with vendors to inquire about services and rates for high-impact activations.
• Develop comprehensive proposals and insightful recaps for activations and events, showcasing tangible results and demonstrating impact.
• Drive day-to-day communication planning and execution, including campaign development, media relations, and event organization.
• Cultivate and develop strong relationships across the industry, as well as internally with various departments and global teams, fostering collaboration and synergy.

What You’ll Bring (Must-Have Qualifications)

• Minimum of 5+ years of progressive experience specifically in PR, influencer marketing, and social media content/strategy within the fragrance, fashion, and/or beauty sectors.
• Bachelor’s Degree.
• Proven professional experience in executing impactful PR and social media campaigns, including successful creator campaigns.
• An established network within press, influencers, events, social media, and the broader beauty industry.
• Exceptional communication and interpersonal skills, with the ability to effectively communicate within teams and foster cross-functional collaboration.
• Excellent writing skills, alongside proficiency in PowerPoint and Excel.
• A self-starter mentality, action-oriented with a positive “can do” attitude, thriving in a fast-paced entrepreneurial environment.
• Strong aptitude for learning new platforms and adapting quickly to evolving digital landscapes.
• Ability to work seamlessly in a team and effectively interact with all departments.

What Will Set You Apart (Nice-to-Have Qualifications)

• Deep knowledge and passion for beauty, coupled with a keen understanding of the modern consumer, digital platforms, and their behaviors.
• In-depth knowledge of the fragrance industry and competitor landscape.
• Experience in medical marketing.

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