Sales Director

About

Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.

Overview

Lead our material handling sales efforts throughout the Midwest (OH and MI) by actively growing and mentoring a high-performing sales team. This team is responsible for sales of New & Used Forklifts, Floorcare Equipment and other various Warehouse Storage Products for the Midwest region.

Key responsibilities

• Strategic Planning & Execution
  • Develop and Implement Regional Strategy – Work with senior leadership to create and execute a comprehensive sales strategy aligning with overall company objectives.
  • Set Quarterly Sales Goals & Quotas for Field Sales Managers and Sellers – Establish clear, measurable objectives for each Salesperson and their respective territories.
  • Market Trends – Stay up-to-date on market trends, market share, regional competitors, and customer needs to make data driven decisions. Identify opportunities for cross-selling (across pallet rack, conveyor, automation, docks and doors and forklifts) within your region and across your teams.
  • Annual Budget – Work with senior leadership to establish annual budget for the region and manage allocation of resources, ensuring overall profitability.
• Management & Coaching
  • Recruit and Hire – Lead recruitment efforts and hiring of approved new Field Salespeople and Field Sales Managers to support the growth of the region.
  • Onboard and Train – Educate your team on products, CRM, sales processes and best practices held by the company. Implement Training Program in coordination with Key OEMs for the Region.
  • Performance Tracking – Monitor and report out on Key Performance Indicators (KPIs) via CRM for each Salesperson and Sales Manager, including but not limited to: Calls, Appointments, Quote Activity, Order Intake, Revenue, Gross Profit, Market Share and YoY Growth.
• Cross-Functional Relationships