PPC Specialist

Summary: The PPC Specialist is responsible for managing and enhancing strategies across Google Ads, and Social channels

Minimum of 5-7 years’ experience managing digital campaigns required.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Work with Account Directors to develop integrated and strategic digital, video and social strategies
• Launch and optimize PPC campaigns
• Keyword research and management to optimize bids
• Perform daily account management of PPC campaigns
• Oversee accounts on video and social platforms
• Plan and report on campaigns across various channels
• Oversee day to day campaign management, budgets, and optimizations in support of client goals
• Provide recommendations on SEM and social campaign optimizations to increase quality traffic, leads and meet established KPIs
• Meet with clients to present monthly digital reviews
• Provide in depth end of month reporting, analysis and recommendations for campaigns
• Review Google Analytics on a regular basis to monitor goal conversions
• Evaluate new digital opportunities and products to determine relevancy

Established, Full-Service Advertising Agency based in Dallas.